Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Jenna M. Drenten"'
Publikováno v:
Journal of Advertising. 50:528-547
The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as ...
Autor:
Wendy Hein, Catherine A. Coleman, H. Rika Houston, Lauren Gurrieri, Laurel Steinfield, Jacob Östberg, Stacey Finkelstein-Young, Kate Pounders, Shona Bettany, Genmac, Susan Dobscha, Abigail Nappier Cherup, Jenna M. Drenten, Nacima Ourahmoune, Andy Prothero, Shelagh Ferguson, Laura McVey, Lisa Peñaloza, Katherine Sredl, Linda Tuncay Zeyer, Robert L. Harrison
Publikováno v:
Marketing Letters. 32:341-347
Publikováno v:
Journal of the Association for Consumer Research. 6:296-305
Autor:
Gillian Brooks, Jenna M. Drenten
Publikováno v:
Feminist Media Studies. 20:1319-1323
In this essay, we interrogate the boundary between the highly controlled Hollywood celebrity star system and the highly liberated social media influencer. By examining the case of Lil Miquela, a vi...
Autor:
Lauren Gurrieri, Jenna M. Drenten
Publikováno v:
Journal of Services Marketing. 33:702-720
Purpose The purpose of this study is to explore how vulnerable healthcare consumers foster social support through visual storytelling in social media in navigating healthcare consumption experiences. Design/methodology/approach This study employs a d
Autor:
Lauren Gurrieri, Jenna M. Drenten
Publikováno v:
Consumption Markets & Culture. 24:225-240
Lipstick has been a dominant beauty practice across cultures and throughout history. Once deemed a sign of Satan, a potential health risk, and even an illegal product, lipstick has experienced cent...
Publikováno v:
Gender, Work & Organization. 27:41-66
The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a 'porn chic' aesthetic. This article examines some of the ways in which these themes coalesce, and
Publikováno v:
Handbook of Research on Gender and Marketing. :28-44
Autor:
Jenna M. Drenten
Publikováno v:
Young Consumers. 19:199-217
Purpose Surprise family vacations have become increasingly prevalent in today’s digitally mediated consumer culture. Drawing on a performance-based view of tourism, this paper aims to explore the performance practices and embodied experiences by wh
Autor:
Jenna M. Drenten, Linda Tuncay Zayer
Publikováno v:
Journal of the Association for Consumer Research. 3:46-62
The term “risky consumption” elicits visions of extreme contexts, such as leaping from a moving airplane at 30,000 feet above ground or using illicit hallucinogenic drugs. However, this stu...