Zobrazeno 1 - 10
of 104
pro vyhledávání: '"Jen Riley"'
Autor:
Jen Riley, Kate Nicewicz
Publikováno v:
Marketing Education Review. 32:97-104
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c0b46a7a5ca1bbd6f7611ad529c4ed5
https://doi.org/10.1080/10528008.2022.2041440
https://doi.org/10.1080/10528008.2022.2041440
Autor:
Jen Riley, Kate Nicewicz
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc866eeb5f876599488a9df75ec93c37
https://doi.org/10.1007/978-3-031-24687-6_151
https://doi.org/10.1007/978-3-031-24687-6_151
Autor:
Jen Riley
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cd19ca2812a44e1d2f58c7e04b47c89
https://doi.org/10.1007/978-3-031-24687-6_59
https://doi.org/10.1007/978-3-031-24687-6_59
Autor:
Jen Riley
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:344-357
Customers are spending an exorbitant amount of time engaging various media outlets. Due to technological advances such as social media, marketers must innovate to stay top-of-mind for customers and...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba4da9b4744c4d657eb5610e3d181708
https://doi.org/10.1080/21639159.2020.1766990
https://doi.org/10.1080/21639159.2020.1766990
Autor:
Jen Riley, Adriane B. Randolph
Publikováno v:
Information Systems and Neuroscience ISBN: 9783030888992
Social media has risen as one of the leading budget allocations for advertising within many firms, demonstrating its increasing dominance of the marketing mix. As such, many corporate entities have increased their presence on social media platforms i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d17bbc97af58303c57f08dde09518afb
https://doi.org/10.1007/978-3-030-88900-5_7
https://doi.org/10.1007/978-3-030-88900-5_7
Publikováno v:
Information & Management. 59:103621
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54af07676bdcffef5d285867f76634a0
https://doi.org/10.1016/j.im.2022.103621
https://doi.org/10.1016/j.im.2022.103621
Autor:
MangusStephanie M., Stephanie M.Mangus1 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Oct2024, p1-12. 12p.
Autor:
McClure, Colleen E.1 (AUTHOR) cemcclur@uab.edu, Epler, Rhett T.2 (AUTHOR), Schmitt, Laurianne3 (AUTHOR), Rangarajan, Deva3 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Jun2024, Vol. 44 Issue 2, p108-127. 20p.
Autor:
Agnihotri, Raj1 raj2@iastate.edu, Chaker, Nawar N.2, Dugan, Riley3, Galvan, John M.4, Nowlin, Edward5
Publikováno v:
Journal of Personal Selling & Sales Management. Dec2023, Vol. 43 Issue 4, p307-335. 29p.
Autor:
Riley, Jen1 Prof.jriley@gmail.com
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p826-827. 2p.