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pro vyhledávání: '"Jelena Mušanović Mušanović"'
Autor:
Jelena Mušanović Mušanović
Publikováno v:
Zbornik Veleučilišta u Rijeci
Volume 8
Issue 1
Volume 8
Issue 1
Prije pojave korisnički generiranih sadržaja dijeljenje osobnog iskustva i doživljaja turističke ponude u destinaciji bilo je ograničeno na uži krug prijatelja i obitelji. Danas, turisti (korisnici društvenih medija) razmjenjuju mišljenja put
While social media have become a daily routine in modern society, brand communication and engagement with customers have become essential elements of marketing strategy and success in the tourism and hotel industry. This revolution of social media, i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2254424455529caa361af07a7b162a2
https://doi.org/10.31784/zvr.9.1.3
https://doi.org/10.31784/zvr.9.1.3
Publikováno v:
Zbornik Veleučilišta u Rijeci
Volume 9
Issue 1
Volume 9
Issue 1
While social media have become a daily routine in modern society, brand communication and engagement with customers have become essential elements of marketing strategy and success in the tourism and hotel industry. This revolution of social media, i