Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Jelena Franjković"'
Publikováno v:
Ekonomska Misao i Praksa, Iss 1, Pp 55-76 (2018)
Cijena se po svojoj kompleksnosti razlikuje od ostalih elemenata marketinškog spleta te je u marketinškoj literaturi u određenoj mjeri zanemarena. Određivanje cijena i upravljanje njima u strateškom i taktičkom smislu oduvijek je bilo izazovno
Externí odkaz:
https://doaj.org/article/373c0b2d63bb44e78ddcb69837b4f484
Publikováno v:
Millenium, Vol 2, Iss 4, Pp 13-22 (2017)
Introduction: The price is considered to be neglected marketing mix element due to the complexity of price management and sensitivity of customers on price changes. It pulls the fastest customer reactions to that change. Accordingly, the process of m
Externí odkaz:
https://doaj.org/article/fad5e5ca579a49b28e00114e3be43118
Publikováno v:
Ekonomski Vjesnik, Vol XXVII, Iss 2, Pp 313-324 (2014)
Although eastern Croatia, due to its natural resources and very good geographic location, used to be industrially highly developed, nowadays it is one of the least developed regions in the Republic of Croatia. Driven by a war situation, the disappe
Externí odkaz:
https://doaj.org/article/fe69843c5cfb481292acef5a0be3ebb8
Autor:
Jelena Franjković
Publikováno v:
Ekonomski Vjesnik, Vol 28, Iss 2, Pp 603-604 (2015)
Externí odkaz:
https://doaj.org/article/c8773376e308424982fb37ccc2d6d1e6
Autor:
Jelena Franjković
Publikováno v:
5th EMAN Conference Proceedings (part of EMAN conference collection).
The image of the retail brand and the price image of the retailer are of significant importance for achieving a competitive advantage and long-term strengthening of the overall image. Retailers’ slogans should reflect their overall strategy and fac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93d0839ee1c5a80101daddd364dae1ab
https://doi.org/10.31410/eman.2021.467
https://doi.org/10.31410/eman.2021.467
Autor:
Jelena Franjković
Publikováno v:
Ekonomski Vjesnik, Vol 28, Iss 1, Pp 269-270 (2015)
Externí odkaz:
https://doaj.org/article/222c247577a544b3aa0328d551e114f5
Autor:
Ana Pap, Jelena Franjković
Publikováno v:
Ekonomski Vjesnik, Vol 28, Iss S, Pp 169-170 (2015)
Externí odkaz:
https://doaj.org/article/e5b626339bfa47c0a3fd3308399cc823
Autor:
Jelena Franjković
Publikováno v:
Ekonomski Vjesnik, Vol XXVII, Iss 2, Pp 475-475 (2014)
Externí odkaz:
https://doaj.org/article/8ab79f4f533b428bbdad30fdc70b4e7c
Autor:
Jelena Franjković
Publikováno v:
Ekonomski Vjesnik, Vol XXVII, Iss 2, Pp 477-477 (2014)
Externí odkaz:
https://doaj.org/article/d7583822e6ea4c4283c023c3c358fab8
Autor:
Segetlija, Zdenko1 seget@efos.hr, Franjković, Jelena1 jelenaf@efos.hr
Publikováno v:
Proceedings of International Scientific Conference Business Logistics in Modern Management. 2019, p399-418. 20p.