Výsledky vyhledávání - "Jegan Jayapal"

Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal

Autor: Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan, Nakul Gangadharan, Poongkundran Thamaraiselvan

Publikováno v: Journal of Promotion Management. :1-32

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e5d44dd604e91c7ef302b0897f00f53a
https://doi.org/10.1080/10496491.2023.2165208

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How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender

Autor: Thamaraiselvan Natarajan, Deepak Ramanan Veera Raghavan, Jegan Jayapal

Publikováno v: Kybernetes.

PurposeBuilding on stimulus organism response theory, the current study examines the influence of channel integration quality dimensions (channel service configuration and integrated interactions) on the omnichannel retail store's shoppers' satisfact

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d7a1696e66e84cd5bca2325b17a26e44
https://doi.org/10.1108/k-11-2022-1594

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Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models

Autor: Thamaraiselvan Natarajan, Jayadevan G. R., Jegan Jayapal

Publikováno v: Journal of Food Products Marketing. 28:132-151

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9d669c89d644ad62279fa1da25ace698
https://doi.org/10.1080/10454446.2022.2058900

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Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender

Autor: Thamaraiselvan Natarajan, Deepak V. Ramanan, Jegan Jayapal

Publikováno v: The TQM Journal.

PurposeBuilding on stimulus organism response theory, the current study examines the influence of pickup service quality of buy online, pickup in-store (BOPIS) service on the BOPIS users' satisfaction, trust and commitment, subsequently leading to cu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::204613eec85b8bfaaad6fed580470636
https://doi.org/10.1108/tqm-10-2022-0297

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Brand Placements: An Exemplary Integration in Reality Shows

Autor: Jegan Jayapal, Nakul Gangadharan, Thamaraiselvan Natarajan, Sinthubairavi Jegan

Publikováno v: Quarterly Review of Film and Video. 40:112-137

Brand incorporation has started in the US as early as 1916 (Zimand-Sheiner and Lahav 2019) and been termed Brand placement (BP), which has also been referred to as product placement and embedded ma...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::56f1ea669c6320b21b707526fd835d56
https://doi.org/10.1080/10509208.2021.1985367

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Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view

Autor: Thamaraiselvan Natarajan, Jayadevan Geetha Raveendran Nair, Jegan Jayapal

Publikováno v: Asia-Pacific Journal of Business Administration.

PurposeThis study aims to experimentally investigate branded functional beverage (BFB) consumption behaviour post-COVID-19 through the lens of a conceptual framework built on three renowned behaviour modification models and to critically evaluate how

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4e08cae7fb1af8a96752193c6aee21b1
https://doi.org/10.1108/apjba-03-2022-0130

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The Television Cult: Prevalence of Brand Placements in an Indian Reality Show

Autor: Jegan Jayapal, Nakul Gangadharan, Thamaraiselvan Natarajan

Publikováno v: Journal of Promotion Management. 27:971-997

Brand Placements (BP), a predominant strategy to ensure brand prominence has not been explored substantially concerning its role in reality shows (RS). This study on content analysis examines the p...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5c3ea9298828f23efc0ef58aa03d9edf
https://doi.org/10.1080/10496491.2021.1888176

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