Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Jeffrey S. Conant"'
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
Marketing educators often have difficulty deciding on an examination procedure. This study reports the results of a national survey of marketing educators and students that was undertaken to ascertain what effective marketing educators do when design
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05cee666762989f02533b9894e8afc96
https://doi.org/10.1007/978-3-319-17055-8_54
https://doi.org/10.1007/978-3-319-17055-8_54
Publikováno v:
Journal of Marketing Education. 25:71-78
Being a marketing educator has never been more challenging than it is today. Student expectations and institutional accountability standards are rising with regard to the quality of instruction. Research and publication pressures continue to increase
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fa375ed26a8a9d8333bca11b8538a46
https://doi.org/10.1177/0273475302250575
https://doi.org/10.1177/0273475302250575
Publikováno v:
Marketing Letters. 14:111-124
There is growing interest in the process by which marketing strategy is developed. This article reports on a study in which we investigate the performance implications of using multiple organizational approaches to the development of marketing strate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49b9846c6b75ec5f2835b01fe4de60bc
https://doi.org/10.1023/a:1025415018239
https://doi.org/10.1023/a:1025415018239
Publikováno v:
Journal of Marketing Education. 21:206-216
This article reports results of a study undertaken with 107 of the marketing discipline™s most well-regarded educators. Asked to both reflect on the changes they had made over the past 10 years in their teaching and to identify the challenges that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fdd3e8ba20471de2a7c15ffb1d2228c
https://doi.org/10.1177/0273475399213006
https://doi.org/10.1177/0273475399213006
Autor:
J. Chris White, Jeffrey S. Conant
Publikováno v:
Journal of Retailing. 75:525-541
Despite the importance of thinking strategically when adapting to environmental change, independent retail firms often find that day-to-day operational demands inhibit their ability to participate in the marketing planning process. Further, the marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d4f82f9cac14bcdbfd0114be2e33c45
https://doi.org/10.1016/s0022-4359(99)00017-2
https://doi.org/10.1016/s0022-4359(99)00017-2
Publikováno v:
Marketing Education Review. 8:73-93
Assistant marketing professors begin their careers with the objective of becoming productive researchers, effective teachers, and capable servers. This article reports results of a study undertaken with 83 of the marketing discipline’s newest facul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f94448c2fc4e572a69203d8fa06d6d5
https://doi.org/10.1080/10528008.1998.11488623
https://doi.org/10.1080/10528008.1998.11488623
Publikováno v:
Journal of Marketing Education. 13:1-10
This article examines effective teaching from the student perspective. Results indicate students value marketing educators who possess strong communication skills, are genuinely caring, and inject a real-world perspective into their classes. Addition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e950f7f6f737d100646cb4cd62655407
https://doi.org/10.1177/027347539101300202
https://doi.org/10.1177/027347539101300202
Publikováno v:
Marketing Education Review. 1:24-30
(1991). An Approach for Increasing Student Involvement in the Learning Process. Marketing Education Review: Vol. 1, No. 4, pp. 24-30.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3898bfc0694ca1456b493894d9d62c4
https://doi.org/10.1080/10528008.1991.11488332
https://doi.org/10.1080/10528008.1991.11488332
Publikováno v:
Journal of the Academy of Marketing Science. 19:255-268
The marketing audit literature does not adequately reflect the development of the services marketing field in recent years. This article makes a case for a servives marketing audit, presents a framework for conducting such an audit, and discusses the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::454d127dd4991f76125a1fad6d3b60a4
https://doi.org/10.1007/bf02726500
https://doi.org/10.1007/bf02726500
Autor:
Denise T. Smart, Jeffrey S. Conant
Publikováno v:
Journal of Marketing Education. 12:2-8
This article reports results of a field study undertaken with 34 marketing doctoral program advisors. The respondents were contacted through the mail and asked to identify the differentiating characteristics of their most successful dissertation-stag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::566a5a943fc8b87e91b3dae77f77e8f7
https://doi.org/10.1177/027347539001200301
https://doi.org/10.1177/027347539001200301