Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Jeffrey P. Dotson"'
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ced58bd310004f9bb373407ed15b99e9
https://doi.org/10.2139/ssrn.4428509
https://doi.org/10.2139/ssrn.4428509
Autor:
Joseph Bell, Jeffrey P. Dotson
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d034746b6c599576fffca350f69f0ac0
https://doi.org/10.2139/ssrn.4109569
https://doi.org/10.2139/ssrn.4109569
Publikováno v:
Strategic Management Journal. 40:2191-2213
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b8aa712e0a657f18e01c5d108012ffb
https://doi.org/10.1002/smj.3079
https://doi.org/10.1002/smj.3079
Publikováno v:
Journal of Retailing. 93:493-506
In-store product sampling is a commonly used promotional technique designed to give prospective consumers an opportunity to experience a product prior to purchase. While prior research has documented a positive relationship between short-term sales a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::819deb6802f63bfdbfdddcae566d856a
https://doi.org/10.1016/j.jretai.2017.07.002
https://doi.org/10.1016/j.jretai.2017.07.002
Publikováno v:
Journal of Interactive Marketing. 37:105-116
Search engines record the queries that users submit, including a large number of queries that include brand names. This data holds promise for assessing brand health. However, before adopting brand search volume as a brand metric, marketers should un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6eaa72f87447807f0bc82ecbf1db36a3
https://doi.org/10.1016/j.intmar.2016.10.002
https://doi.org/10.1016/j.intmar.2016.10.002
Publikováno v:
Strategic Management Journal. 38:322-341
Research summary: Prior theory suggests that the performance effects of a firm's diversification strategy depend on a firm's individual resources and capabilities and the setting within which it is operating. However, prior tests of this theory have
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1638a378746532b099e1198220834153
https://doi.org/10.1002/smj.2480
https://doi.org/10.1002/smj.2480
Publikováno v:
Journal of Retailing. 90:379-392
Category captainship is a collaborative channel arrangement wherein a retailer cedes control of category management decisions, such as developing a marketing strategy to grow the category and assortment selection, to one of the category's leading man
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c7b147732d1a19ac3d937d7e504c025
https://doi.org/10.1016/j.jretai.2014.02.001
https://doi.org/10.1016/j.jretai.2014.02.001
Publikováno v:
Customer Needs and Solutions. 1:176-187
Although the conditions that motivate individuals to buy, sell, search, and post on the Internet are diverse, the information generated as a byproduct of these activities has the potential to help marketers develop a better understanding of consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fffd8cc652fb126d72213c4d9216f07c
https://doi.org/10.1007/s40547-014-0020-1
https://doi.org/10.1007/s40547-014-0020-1
Publikováno v:
European Management Review. 11:47-62
In this paper we posit that the lack of consensus about empirical tests of resource based view (RBV) could be the result of endogenous resource picking on the part of firms. If resources are endogenously selected, regression based methods that examin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe392cf195f0faa53af24c12f7164a6e
https://doi.org/10.1111/emre.12023
https://doi.org/10.1111/emre.12023
Publikováno v:
Marketing Science. 30:123-133
The idea of hierarchical, sequential, or intermediate effects has long been posited in textbooks and academic literature. Hierarchical effects occur when relationships among variables are mediated through other variables. Challenges in studying hiera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fbc123db037a42b74e55350dbda94d51
https://doi.org/10.1287/mksc.1100.0602
https://doi.org/10.1287/mksc.1100.0602