Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Jeffrey L. Stinson"'
Autor:
Jeffrey L. Stinson
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 29:1-19
On average, National Collegiate Athletic Association Football Bowl Division (top-level of U.S. Intercollegiate athletics) schools raise 15% of their athletic budget from private fundraising. Key questions remain as to how increased emphasis on athlet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0d195265996d139e74677fa1db20a2c
https://doi.org/10.1080/10495142.2017.1293582
https://doi.org/10.1080/10495142.2017.1293582
Autor:
Monica LaBarge, Jeffrey L. Stinson
Publikováno v:
Nonprofit and Voluntary Sector Quarterly. 43:993-1013
Mental budgeting (also known as mental accounting) has examined how consumers allocate and expend resources. However, the mental budgeting literature has not yet examined the availability and use of mental budgets for philanthropic, as opposed to day
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53feb1e4fa15fb9711d69360a7fbf37d
https://doi.org/10.1177/0899764013489776
https://doi.org/10.1177/0899764013489776
Autor:
Jeffrey L. Stinson, Dennis R. Howard
Publikováno v:
Journal of Sport Management. 24:744-768
This study introduces and explores the value of SPLIT donors (donors making gifts to both academic and athletic programs at educational institutions). Detailed empirical records of donor giving to three NCAA Division I institutions establish that sig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbf40f71860bc50a32e6295c05ec6b07
https://doi.org/10.1123/jsm.24.6.744
https://doi.org/10.1123/jsm.24.6.744
Autor:
Dennis R. Howard, Jeffrey L. Stinson
Publikováno v:
Sport Management Review. 11:1-20
In a study of “big-time” athletic programs, Stinson and Howard (2004) documented a shift in donor giving patterns toward increased support of athletic programs at the apparent expense of giving to academic programs. The shift toward greater athle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8bc38f858e62ad975f2674820d14b1d
https://doi.org/10.1016/s1441-3523(08)70101-3
https://doi.org/10.1016/s1441-3523(08)70101-3
Publikováno v:
Journal of Services Marketing. 21:358-369
PurposeThe purpose of this article is to explore the possible negative asymmetric effects in the impact of service quality on the satisfaction and retention of different customer segments in a professional business services context. Negative asymmetr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2413ba82ae0be785ecc6a4de31e7eb52
https://doi.org/10.1108/08876040710773660
https://doi.org/10.1108/08876040710773660
Autor:
Jeffrey L. Stinson, Dennis R. Howard
Publikováno v:
Journal of Sport Management. 21:235-264
As both academic and athletic programs have become increasingly reliant on private support, the relationship between academic and athletic fund-raising has drawn increased research attention. The current study seeks to clarify the disparate findings
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffc8d834fbc64b2218fcc9249e95314d
https://doi.org/10.1123/jsm.21.2.235
https://doi.org/10.1123/jsm.21.2.235
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
Plog (1973) proposed the travel behavior inventory as an instrument for predicting travel destination choice on the basis of personality. Since that initial attempt to relate personality traits to travel preference, many studies have failed to confir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1804a1c119213f00b62f8f77da6518e8
https://doi.org/10.1007/978-3-319-11845-1_97
https://doi.org/10.1007/978-3-319-11845-1_97
Athletic Giving and Academic Giving: Examining the Value of Split Donors to Educational Institutions
Autor:
Jeffrey L. Stinson, Dennis R. Howard
Publikováno v:
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319109626
A recent report issued by the Commission on the Future of Higher Education noted the decline in state support as a large reason for the increased attention paid to private support of colleges and universities. Both the American Council on Education a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf7e039c545d8d1970a2420c641c141a
https://doi.org/10.1007/978-3-319-10963-3_168
https://doi.org/10.1007/978-3-319-10963-3_168
Autor:
Jeffrey L. Stinson, Monica LaBarge
Publikováno v:
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319117966
For the second straight year, American corporations, foundations and individuals donated over $300 million in charitable gifts (Wasley 2009). In Canada, fundraising continues to reach record levels. According to the 2007 Canadian Survey of Giving, Vo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0e77ff204579e0d07471a3ef879a2bc
https://doi.org/10.1007/978-3-319-11797-3_56
https://doi.org/10.1007/978-3-319-11797-3_56
Publikováno v:
The Sustainable Global Marketplace ISBN: 9783319108728
A recent ESPN campaign included a mock Duke University advertisement that conveyed the significant contribution of intercollegiate athletics to institutional brand equity at even the most prestigious academic institutions. The ad positioned Duke’s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf189b69574c6c265729a05d8a7c0bdb
https://doi.org/10.1007/978-3-319-10873-5_7
https://doi.org/10.1007/978-3-319-10873-5_7