Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Jeffrey B. Schmidt"'
Publikováno v:
Industrial Marketing Management. 76:157-168
Escalation of commitment, defined as the continuation in a failing course of action, is a persistent problem for decision makers in business markets, especially those involved in new product development (NPD). To address this issue, we use Anticipate
Autor:
Jeffrey B. Schmidt
The history of Oklahoma runs through the thousands of towns that sprang up in the wake of statehood and even before then—readable in the traces of bygone days, if you know what to look for. In Here Today, Jeffrey B. Schmidt conducts readers, armcha
Autor:
Logan L. Watts, Jeffrey B. Schmidt
Publikováno v:
Handbook of Research on Leadership and Creativity. :435-444
Publikováno v:
Journal of Product Innovation Management. 31:189-204
Typically, organizations use new product development processes composed of activities followed by decision points, where projects are continued or abandoned. A decision maker likely possesses some common information also held by other decision makers
Publikováno v:
Journal of Product Innovation Management. 31:1023-1038
Many decision-makers struggle to reduce commitment to failing endeavors. While de-escalation mechanisms have been documented and tested in information technology, accounting, psychology, and organizational behavior, little work has addressed de-escal
Publikováno v:
Journal of Product Innovation Management. 29:88-99
Little research attention has centered on how age and sex affect consumers' evaluations of new products and services. In this study an individual's age and sex are associated with his or her evaluation of new services, that is, newly released motion
Autor:
Jeffrey B. Schmidt, Regina C. McNally
Publikováno v:
Journal of Product Innovation Management. 28:619-622
e are pleased to introduce this specialissue on decision making in new productdevelopment (NPD) and innovation. Thisspecial issue’s main objective is to advance our un-derstanding of NPD and innovation decision makingfor individual products and pro
Publikováno v:
Journal of Product Innovation Management. 27:349-361
It is critically important to understand the relationship between new product launch strategies and their interaction with the competitive environment, which results in the successful introduction of new products. Deciding when to launch new products
Autor:
Jeffrey B. Schmidt
Publikováno v:
Journal of Product Innovation Management. 25:508-518
Publikováno v:
Journal of Business Research. 59:176-185
Multi-country studies are sparse in the international marketing literature. In this investigation, we develop and empirically test a model of the antecedents of product adaptation strategy and export performance using data collected from 239, 205, an