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pro vyhledávání: '"Jefferson Ricardo Galetti"'
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 14, Iss 1, Pp 01-13 (2019)
This paper investigates the factors that explain the low internationalization rate of Brazilian franchise chains. We seek to identify whether the company's resources, such as monitoring experience, geographic dispersion in the domestic market and rep
Externí odkaz:
https://doaj.org/article/137e64ac9a4442609974b8d247e8e39c