Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Jeff S. Johnson"'
Publikováno v:
Journal of Personal Selling & Sales Management. 43:24-45
Publikováno v:
Business Ethics, the Environment & Responsibility. 31:846-858
Publikováno v:
Industrial Marketing Management. 102:324-337
How sales and marketing come together in the pursuit of satisfying customers and achieving organizational objectives is of key concern to both academics and practitioners. Researchers have investigated many aspects of the sales-marketing interface (S
Autor:
Jeff S. Johnson
Publikováno v:
International Journal of Research in Marketing.
Autor:
Shannon Cummins, Jeff S. Johnson
Publikováno v:
Journal of Marketing Education. 45:55-69
Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a
Publikováno v:
Journal of Service Research. 23:116-138
Long-term customer relationships develop over repeated interactions, underscoring the importance of frontline employees (FLEs) engaging in ethical behaviors. Therefore, organizations must understand how a strong ethical climate (EC) may affect attitu
Publikováno v:
Industrial Marketing Management. 82:265-275
Sales is a profession that faces an inordinate amount of failure. When salespeople fail and face rejection from customers, the consequences are widespread and lasting. Perhaps, rather than aiming to prevent inevitable failures, salespeople should ins
Publikováno v:
Journal of Marketing Theory and Practice. 27:251-268
To cope with environmental pressures, service firms may utilize crowdsourcing to identify externally-generated ideas to fuel innovation. This research investigates how environmental pressures—custo...
Autor:
Jeff S. Johnson
Publikováno v:
Journal of Personal Selling & Sales Management. 40:19-24
Many qualitative sales researchers have encountered the proposition problem: the desire to include propositions in their qualitative work coupled with the discomfort in how to do so effectively. Pr...
Publikováno v:
Industrial Marketing Management. 77:41-56
Organizations are turning to the collective knowledge of selling teams in order to manage increasingly complex customers and solutions. One specific cross-functional unit that organizations are commonly using when selling to business-to-business cust