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pro vyhledávání: '"Jeff Kallis"'
Publikováno v:
Industrial Marketing Management. 18:45-53
Historically, big ticket industrial marketing practice has been to emphasize measurable product characteristics and features when communicating with prospective buyers. This article questions the wisdom of that practice. First of all, there is very l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::de6b2e2dd552e46cc8ab82f56a06c8e5
https://doi.org/10.1016/0019-8501(89)90020-5
https://doi.org/10.1016/0019-8501(89)90020-5
