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pro vyhledávání: '"Jeehye Christine Kim"'
Autor:
Jeehye Christine Kim1, Young Eun Huh2
Publikováno v:
Advances in Consumer Research. 2019, Vol. 47, p158-163. 6p.
Publikováno v:
Journal of Consumer Research. 46:223-245
Product tests are a common feature before any product launch. During product tests, marketers might discover that the product can deliver additional unintended benefits to the users. Should marketers communicate such unexpectedly found benefits to th
Publikováno v:
Journal of Marketing. 82:132-149
This research distinguishes between the goal of maintaining status and advancing status and investigates how consumers’ political ideology triggers sensitivity to a status-maintenance (vs. status-advancement) goal, subsequently altering luxury cons
Publikováno v:
Journal of Consumer Research. 45:933-952
An increasing number of consumers, in recent times, have reported feeling busier than ever. The current research examines how the subjective perception of busyness—which is referred to as a busy mindset in the current research —impacts consumers
Autor:
Jeehye Christine Kim, Monica Wadhwa
Publikováno v:
Psychological Science. 26:701-708
Common intuition and research suggest that winning is more motivating than losing. However, we propose that just failing to obtain a reward (i.e., nearly winning it) in one task leads to broader, positive motivational effects on subsequent unrelated
Publikováno v:
Social Psychological and Personality Science, 7(1), 61-68. Sage Periodicals Press
Changing attitudes by repeated co-occurrences of initially neutral stimuli (conditioned stimuli [CSs]) with affective entities (unconditioned stimuli [USs]) is called evaluative conditioning (EC). The vast majority of EC procedures in the literature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e6b6929c5f38b71dcfb2e602b1b80d8
https://pure.eur.nl/en/publications/b88d4e1c-a689-4c70-abac-dabd2dc71a53
https://pure.eur.nl/en/publications/b88d4e1c-a689-4c70-abac-dabd2dc71a53