Zobrazeno 1 - 10
of 37
pro vyhledávání: '"Jean-Marc Lehu"'
Publikováno v:
Tourism Recreation Research. 48:188-204
Travel bloggers are among digital influencers who share travels with their followers and impact their opinions. This study applies netnography to gain a better understanding of this influence on de...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8df89174041c587b59d248dae02cdd89
https://doi.org/10.1080/02508281.2021.1911274
https://doi.org/10.1080/02508281.2021.1911274
Publikováno v:
International Journal of Technology and Human Interaction. 17:23-39
Despite the growing interest in mobile advertising targeting smartphones' users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ec6c08ce47caf241e13b97fbf8f2e94
https://doi.org/10.4018/ijthi.2021040102
https://doi.org/10.4018/ijthi.2021040102
Publikováno v:
Journal of Advertising Research. 57:38-52
These three studies found support for a process termed hedonic contamination, whereby exposure to advertisements before a movie or television show activates persuasion knowledge, directs attention to the product placements, and reduces consumption en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::729db79a6be29d8c8c85552a64b13eca
https://doi.org/10.2501/jar-2017-012
https://doi.org/10.2501/jar-2017-012
Publikováno v:
Journal of Advertising Research. 50:374-385
The relative impact of placement and audience characteristics on product placement recall is assessed with survey data from 3,532 individuals who viewed a DVD movie rental the previous day. Eleven American movies were selected and the executional cha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::340d66c2236233cacc6a4233e0125dde
https://doi.org/10.2501/s0021849910091622
https://doi.org/10.2501/s0021849910091622
Autor:
Jean-Marc Lehu
Publikováno v:
La Revue des Sciences de Gestion. :41
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87acc89ca9366365a610b98f784901e9
https://doi.org/10.3917/rsg.291.0041
https://doi.org/10.3917/rsg.291.0041
Autor:
Olivier Lamotte, Jean-marc Lehu
Publikováno v:
Management & Avenir. :146-164
Utilisant 15 films differents sur DVD, le souvenir spontane et le souvenir assiste d’avoir vu une marque placee dans un film sont analyses comparativement aupres d’un groupe de 1000 seniors (individus de 50 ans et plus) et d’un groupe de 2063 j
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56732f066efb68efa4cd0c72d35f978c
https://doi.org/10.3917/mav.030.0146
https://doi.org/10.3917/mav.030.0146
Autor:
Jean-Marc Lehu, Etienne Bressoud
Publikováno v:
Recherche et Applications en Marketing (English Edition). 24:7-26
A product placement can be characterized by its prominence and its plot connection. This research scrutinizes the interaction between these two elements in the context of the consumer perceptual process. The results of a survey based on 32,662 exposu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2869e10b40cdabe19960c8c82a450cf9
https://doi.org/10.1177/205157070902400102
https://doi.org/10.1177/205157070902400102
Autor:
Etienne Bressoud, Jean-Marc Lehu
Publikováno v:
Journal of Business Research. 61:1083-1090
Since traditional media have become saturated, the technique of product placement has been attracting growing interest. This research explores new insights concerning viewers' reactions during a second viewing of a movie. A sample of 3532 French view
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdc584cbd9f771b72beceab4e38aa707
https://doi.org/10.1016/j.jbusres.2007.09.015
https://doi.org/10.1016/j.jbusres.2007.09.015
Autor:
Etienne Bressoud, Jean-Marc Lehu
Publikováno v:
La Revue des Sciences de Gestion, Direction et Gestion. :101-114
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b57da05206116d882f3b1dd713a57a74
https://doi.org/10.1051/larsg:2008036
https://doi.org/10.1051/larsg:2008036
Autor:
Jean-Marc Lehu, Sophie Changeur
Publikováno v:
Décisions Marketing. 51:73-76
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a7d5d87076b0d25963e24575d22406e
https://doi.org/10.7193/dm.051.73.76
https://doi.org/10.7193/dm.051.73.76