Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Jean-Marc Decaudin"'
Publikováno v:
Arab Economic and Business Journal, Vol 8, Iss 1, Pp 6-15 (2013)
Crowdsourcing is a concept that first appeared in an article written by Jeff Howe in 2006 in the Wired Magazine in which the author illustrates the emerging phenomena of the outsourcing of various activities by companies to an undefined generally lar
Externí odkaz:
https://doaj.org/article/bab7551e32594f6da89c70fd16786d72
Autor:
Dragana Medic, Jean-Marc Decaudin
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Humor in advertising targets a very heterogeneous audience simultaneously on the local and national even international scale. While it is universally practiced, practices of humor are nevertheless extremely varied, and it use in advertising may requi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ac5f3a8e25560a03c6284ef34faeb0f
https://doi.org/10.1007/978-3-030-39165-2_65
https://doi.org/10.1007/978-3-030-39165-2_65
Publikováno v:
European Management Review
European Management Review, Wiley, 2019, 16 (4), pp.997-1013. ⟨10.1111/emre.12301⟩
European Management Review, Wiley, 2019, 16 (4), pp.997-1013. ⟨10.1111/emre.12301⟩
International audience; This study focuses on the underlying mechanism that leads to co‐recovery behaviour and favourable co‐created value as response to a service failure. It argues that consumers’ ability to integrate their operant resources
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b163abd432feea847c1631a846236126
https://doi.org/10.1111/emre.12301
https://doi.org/10.1111/emre.12301
Autor:
Jean-Marc Decaudin, Jouba Hmaida
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2019, 93, pp.93-106. ⟨10.7193/DM.093.93.106⟩
Décisions Marketing, Association Française du Marketing, 2019, 93, pp.93-106. ⟨10.7193/DM.093.93.106⟩
International audience; How do consumers from different cultures categorize brands? The impact of self-construalThe way consumers categorize products and brands has many strategic implications for marketers (e.g. positio-ning, merchandising, brand ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7e55ab6b519a39a10f29722712fd75fe
https://hal.archives-ouvertes.fr/hal-02337979/document
https://hal.archives-ouvertes.fr/hal-02337979/document
Autor:
Dragana Medic, Jean-Marc Decaudin
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
“Humor has always been one of the most popular tools of creative advertising” (Eisend 2017; Lynch and Hartman 1968). Numerous studies and significant findings over the past 60 years characterize this “universal phenomenon” (Warren and McGraw,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::284cee32c980d3d5198514a7e8a0131d
https://doi.org/10.1007/978-3-319-99181-8_167
https://doi.org/10.1007/978-3-319-99181-8_167
Publikováno v:
Journal of Global Fashion Marketing. 6:251-264
The purpose of this study is to explain the paths that lead to impulse purchasing of fashion products by investigating, for the very first time, the role of brand love in impulse purchasing. In this research, impulse purchasing is defined as the stro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8f07399e5af6a70863f0a0b5c7856f1
https://doi.org/10.1080/20932685.2015.1070679
https://doi.org/10.1080/20932685.2015.1070679
Autor:
Jean-Marc Decaudin, Jacques Igalens
La communication interne est une dimension essentielle de la stratégie des organisations. Dans ce livre, les auteurs en abordent à la fois le contenu y compris la responsabilité sociale de l'entreprise et les techniques les plus couramment utilis
Autor:
Denis Lacoste, Jean-Marc Decaudin
Publikováno v:
Journal of Marketing Communications
Journal of Marketing Communications, Taylor & Francis (Routledge): SSH Titles, 2016, pp.1-17. ⟨10.1080/13527266.2015.1136348⟩
Journal of Marketing Communications, Taylor & Francis (Routledge): SSH Titles, 2018, 24 (5), pp.518-534
Journal of Marketing Communications, Taylor & Francis (Routledge): SSH Titles, 2016, pp.1-17. ⟨10.1080/13527266.2015.1136348⟩
Journal of Marketing Communications, Taylor & Francis (Routledge): SSH Titles, 2018, 24 (5), pp.518-534
International audience; The research presented in this article focuses on the effectiveness of advertising strategies used in services communication. For this purpose, a quantitative study of 50 magazine advertisements for services in tourism and ban
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d8cb0eecbf81345527b8406fb32ed23
https://halshs.archives-ouvertes.fr/halshs-01520935
https://halshs.archives-ouvertes.fr/halshs-01520935
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
Although Service-Dominant (S-D) Logic is an emerging school of thought in marketing literature, recovery strategies after service failures continue to be conceptualized under the good-dominant logic paradigm. This paper proposes a different conceptua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f8d5b59864544488fc4b94b3355fd2b
https://doi.org/10.1007/978-3-319-11815-4_171
https://doi.org/10.1007/978-3-319-11815-4_171