Zobrazeno 1 - 10
of 102
pro vyhledávání: '"Jean-Luc Giannelloni"'
Autor:
VÉDRINE, Jean-Pierre
Publikováno v:
Recherche et Applications en Marketing, 1996 Jan 01. 11(2), 84-86.
Externí odkaz:
https://www.jstor.org/stable/40589048
Autor:
Léo Trespeuch, Élisabeth Robinot, Laurent Botti, Julien Bousquet, Aurélie Corne, Florence De Ferran, Fabien Durif, Myriam Ertz, Jean-Marc Fontan, Jean-Luc Giannelloni, Damien Hallegatte, Dominique Kreziak, Mireille Lalancette, Mathieu Lajante, Hélène Michel, Béatrice Parguel, Nicolas Peypoch
Publikováno v:
Natures Sciences Sociétés. 29:479-486
La question traitée dans cet article porte sur le monde d’après la pandémie… Représente-t-elle un moment décisif qui va nous faire basculer vers une société plus responsable sur les plans sociaux et environnementaux ? De nouvelles habitude
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::560fd813d0757da92243e45813fa78bc
https://doi.org/10.1051/nss/2022005
https://doi.org/10.1051/nss/2022005
Autor:
Emmanuelle Boch, Jean-Luc Giannelloni
Publikováno v:
Décisions Marketing. 96:35-51
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a482acaa8ab8680ec4e0dd4fd339ccd
https://doi.org/10.7193/dm.096.35.51
https://doi.org/10.7193/dm.096.35.51
Autor:
Soffien Bataoui, Jean-Luc Giannelloni
Publikováno v:
Management & Avenir. :83-103
Inscrite dans une vision humaniste du marketing, cette recherche s’appuie sur le concept d’hospitalite, dont elle propose une adaptation au contexte des sites internet marchands. Ceux-ci sont concus comme des espaces d’hospitalite ou il s’agi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8f1532dfeeb4c633f5ad70c34db14e0
https://doi.org/10.3917/mav.113.0083
https://doi.org/10.3917/mav.113.0083
Autor:
Nico Didry, Jean-Luc Giannelloni
Publikováno v:
Recherche et Applications en Marketing (English Edition). 34:99-124
This article focuses on the emotional dynamics at work in a collective experience. It thus fills a gap in research on emotions in the field of marketing, where emotions are usually tackled from an individual perspective. Its contribution is twofold.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa357600a204aba758ad512a9ce3c82c
https://doi.org/10.1177/2051570719887824
https://doi.org/10.1177/2051570719887824
Autor:
Nico Didry, Jean-Luc Giannelloni
Music festivals are factors of attractiveness for territories. As such they are part of their tourism strategies (Getz, 1991). In France, 84% of the 2018 music festivals took place during the touristic summer season. They sometimes even become a tour
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c78bb5eecf2cd3bfabbb94d45c0695f
https://doi.org/10.23912/9781911635765-4858
https://doi.org/10.23912/9781911635765-4858
Autor:
Nico Didry, Jean-Luc Giannelloni
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2019, 34 (4), pp.105-132. ⟨10.1177/0767370119828649⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2019, 34 (4), pp.105-132. ⟨10.1177/0767370119828649⟩
Cet article s’intéresse aux dynamiques émotionnelles à l’œuvre lors d’une expérience collective. En cela il complète la littérature marketing sur les émotions, généralement abordées dans une perspective individuelle. Sa contribution
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f94d1c68a7a7a147f24b215b9f307a4
https://hal.archives-ouvertes.fr/hal-02903474
https://hal.archives-ouvertes.fr/hal-02903474
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2016, 82, pp.5-15. ⟨10.7193/DM.082.05.15⟩
Décisions Marketing, Association Française du Marketing, 2016, 82, pp.5-15. ⟨10.7193/DM.082.05.15⟩
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2824a87a21613ba1dd53c1ca7fcffd6
https://doi.org/10.7193/dm.082.05.15
https://doi.org/10.7193/dm.082.05.15
Autor:
Jean-Luc Giannelloni, François Lenglet
Publikováno v:
International Journal of Tourism Research. 18:494-505
The issue of segmentation of the culinary tourism market is central for local economic actors because many products and activities address several marketing targets, including tourists and residents. This research shows that the assessment of the att
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f2d783bf93ae327cdee5411cce0222c
https://doi.org/10.1002/jtr.2067
https://doi.org/10.1002/jtr.2067
Publikováno v:
European Journal of Tourism Research. 11:5-20
Fifty-seven percent of greenhouse gases produced by ski resorts are due to the transport of tourists to the resorts. More than eighty percent of them travel by car. Reduced car use to and around ski resorts is therefore a major objective for public p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fb1546ed7236e704bc7e4851c8c7c77
https://doi.org/10.54055/ejtr.v11i.191
https://doi.org/10.54055/ejtr.v11i.191