Zobrazeno 1 - 10
of 107
pro vyhledávání: '"Jean-Jacques Lambin"'
Autor:
Jean-Jacques Lambin
Publikováno v:
Symphonya, Iss 1 (2020)
Global corporate accountability refers to the performance of a publicly traded company in non-financial areas such as social responsibility, sustainability and environmental performance. The emergence of global civil regulation is rooted in the perce
Externí odkaz:
https://doaj.org/article/a36ee53218494e12b3882097b6d7b248
Autor:
Jean-Jacques Lambin
Publikováno v:
Symphonya, Iss 2, Pp 3-9 (2009)
The crisis has shattered confidence in the public opinion on the capacity of the capitalist system to regulate itself to avoid catastrophic situations as presently observed in the world. The question is to know whether the capitalist system will be a
Externí odkaz:
https://doaj.org/article/e7a5a0d5c61a45a8a2c64c8a8c7dc2a6
Publikováno v:
Symphonya, Iss 2, Pp 17-26 (2003)
The trend towards increased globalisation had a major impact on the branding strategies of international companies. Next to important economies of scale that a global brand can bring to the company, the advantage of benefiting from a unique worldwide
Externí odkaz:
https://doaj.org/article/2523acd24ecd4804926c9798e4e6c9f3
Autor:
Jean-Jacques Lambin
Publikováno v:
Symphonya, Iss 1, Pp 7-27 (2002)
Within the globalised economy, strategic marketing remains the best mechanism to adjust demand to supply, but it also triggers a virtuous circle of economic and social development, reinforced today by the social, cultural and technological changes ob
Externí odkaz:
https://doaj.org/article/dd96326845804bc7946e77d73d229a3f
Autor:
Jean-Jacques Lambin
Publikováno v:
Symphonya, Iss 2 (2014)
Several socio-economic mutations and technological breakthrough innovations are currently modifying the competitive environment and the functioning of today’s economies. These profound changes create opportunities for rethinking the market economy
Externí odkaz:
https://doaj.org/article/f50f2e9607204e4983c1c13b89eeb821
Autor:
Jean-Jacques Lambin
Publikováno v:
Symphonya, Iss 2 (2014)
Several socio-economic mutations and technological breakthrough innovations are currently modifying the competitive environment and the functioning of today’s economies. Referring to the right versus left political spectrum prevailing in democratic
Externí odkaz:
https://doaj.org/article/f6f02f91cdff418da6593ba798ddfee7
Autor:
Jean-Jacques Lambin, Rubén Chumpitaz
Publikováno v:
Symphonya, Iss 2, Pp 23-37 (2001)
Market-orientation is generally referred to the basic orientation that governs the relationship of a firm with its market and, more particularly, with its customers. Now, in many firms, MO is treated like the marketing concept. This traditional view
Externí odkaz:
https://doaj.org/article/acfe755f70514ac4aac513e62429d8b6
Publikováno v:
Symphonya, Iss 2, Pp 1-11 (2001)
Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packa
Externí odkaz:
https://doaj.org/article/c97508e7aacd4ab4bd7277debc7911dd
Publikováno v:
Symphonya, Iss 1, Pp 1-4 (2001)
The progressive development of the global market highlights a structural manufacturing over-capacity and therefore an offer permanently and significantly higher than the potential of absorption by demand. In the new competitive domain of over-supply,
Externí odkaz:
https://doaj.org/article/c97197b02370437eb8d8e590b6870b7c
Autor:
Jean-Jacques Lambin
Publikováno v:
Symphonya, Iss 2, Pp 1-2 (2009)
The economic and financial crisis has generated numerous articles announcing the end of the capitalistic system. As a matter of fact, such considerations regarding the capitalistic system abandonment are highly nebulous and surely leave us very perpl
Externí odkaz:
https://doaj.org/article/c897f76510674268ac389efdc59834b8