Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Jean-François Toti"'
Autor:
Séverin, Éric
Publikováno v:
Revue des Sciences de Gestion. jan-avr2024, Issue 325/326, p1-2. 2p.
Publikováno v:
Journal of Advertising Research. 62:148-166
Companies increasingly collaborate with social-media influencers to promote their products and services. Compared with micro-influencers, however, macro-influencers face difficulties maintaining authenticity and engagement. Given the changing regulat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d78a666a092b78af3f0adeb645764366
https://doi.org/10.2501/jar-2022-008
https://doi.org/10.2501/jar-2022-008
Publikováno v:
Décisions Marketing. :89-117
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b39edd9f1f29608ed17b270145a4af7
https://doi.org/10.3917/dm.104.0089
https://doi.org/10.3917/dm.104.0089
Publikováno v:
Rêvolutions du commerce dans une société en transition ISBN: 9782376876823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bff5c7a78d9934bfd56c766811ab7e2
https://doi.org/10.3917/ems.colli.2022.01.0177
https://doi.org/10.3917/ems.colli.2022.01.0177
Publikováno v:
Journal of Business Research. 131:168-182
Ethical behavior has been a topic of increasing research interest, but only a few studies have examined ethical decision-making through a holistic consideration of ethical consumption. In this paper, we empirically establish the relationship between
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38bbb99521d66497cfddd16f82b101b0
https://doi.org/10.1016/j.jbusres.2021.03.045
https://doi.org/10.1016/j.jbusres.2021.03.045
Autor:
Jean-François Toti
Publikováno v:
Revue Organisations & territoires. 31:159-160
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86153ceaf2e29dfd87fd0c62b8d3e38a
https://doi.org/10.1522/revueot.v31n3.1527
https://doi.org/10.1522/revueot.v31n3.1527
Autor:
oliviane Brodin, Jean-François Toti
Publikováno v:
La voix des consommateurs : affirmation, impuissance ou ambivalence ?
Oliviane Brodin; Joël Müller. La voix des consommateurs : affirmation, impuissance ou ambivalence ?, Artois presses université, pp. 275-294, 2021, Collection Droit et sciences économiques
HAL
Oliviane Brodin; Joël Müller. La voix des consommateurs : affirmation, impuissance ou ambivalence ?, Artois presses université, pp. 275-294, 2021, Collection Droit et sciences économiques
HAL
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8efed24c3a290c534d6641fb8515b2b1
https://hal-univ-artois.archives-ouvertes.fr/hal-03348911
https://hal-univ-artois.archives-ouvertes.fr/hal-03348911
Autor:
Jean-François Toti
Publikováno v:
Revue de l'Organisation Responsable
Revue de l'Organisation Responsable, 2020, 15 (2), pp.17-28. ⟨10.3917/ror.152.0017⟩
Revue de l'Organisation Responsable, ESKA, 2020, 15 (2), pp.17-28. ⟨10.3917/ror.152.0017⟩
Revue de l'Organisation Responsable, 2020, 15 (2), pp.17-28. ⟨10.3917/ror.152.0017⟩
Revue de l'Organisation Responsable, ESKA, 2020, 15 (2), pp.17-28. ⟨10.3917/ror.152.0017⟩
International audience; The growth of the Internet and the emergence of social media are facilitating interactions between organizations and consumers. Among shared contents, we can find advertising hijacking, which can take many forms : humorous, sh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b783e41340a43e3dd0d9593da9b644e
https://hal.science/hal-03135697
https://hal.science/hal-03135697
Autor:
Jean-François Toti, Jean-Louis Moulins
Publikováno v:
Recherche et Applications en Marketing (English Edition). 32:6-27
This article proposes a new and original measurement scale for consumers’ ethical sensitivity (CES). Usually measured using scenarios, ethical sensitivity appears as a fundamental variable in understanding consumers’ ethical behaviour. In this st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e4bce83f417fd61aea66ae2ad360f27
https://doi.org/10.1177/2051570717716562
https://doi.org/10.1177/2051570717716562
Autor:
Jean-Louis Moulins, Jean-François Toti
Publikováno v:
RIMHE : Revue Interdisciplinaire Management, Homme & Entreprise. :45-66
Il a ete demontre que les consommateurs expriment leur ethique dans leurs choix de consommation. Cependant, la definition de cette consommation ethique reste assez floue en marketing du comportement du consommateur et sa mesure n’est pas toujours a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9ea6dc8bb0f3a41eb7f71e68b736e76
https://doi.org/10.3917/rimhe.024.0045
https://doi.org/10.3917/rimhe.024.0045