Zobrazeno 1 - 10
of 159
pro vyhledávání: '"Jean-Charles Chebat"'
Publikováno v:
Review of Marketing Science. 18:21-41
This article strives to clarify the importance and the effects of cultural differences on consumer satisfaction after a service failure in an individualistic society (Canada) vs. a collectivistic society (Japan). We focus on young, educated consumers
Publikováno v:
Accident Analysis & Prevention. 127:19-27
Empirical evidence shows that most of the road safety efforts fail to reach the most risk-prone drivers. In light of this issue, we have developed this study in order to distinguish between high-risk drivers and low-risk drivers based on variables th
Autor:
Benoît Gaucher, Jean-Charles Chebat
Publikováno v:
Journal of Retailing and Consumer Services. 46:1-10
This study investigates the effects of customers’ uncivil treatments on frontline retail employees’ emotions, deviant behaviors and relationship with the retail organization. Our theoretical model is based on both marketing and personnel manageme
In this paper we investigate the verbal expression of shopping experience obtained by a sample of customers asked to freely verbalize how they felt when entering a store. Using novel tools of Text Mining and Social Network Analysis, we analyzed the i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a68c0735a98e4c1fac991729ad2ad6e
https://hdl.handle.net/11585/872048
https://hdl.handle.net/11585/872048
Autor:
Jean-Charles Chebat
Publikováno v:
Journal of Global Scholars of Marketing Science. 28:248-256
The article reviews the inference-based processes consumers employ to choose from products and services offered in stores, under the constraints of both limited cognitive efforts and limited time. ...
Publikováno v:
Journal of Consumer Behaviour. 17:161-174
Publikováno v:
Journal of Social Marketing. 8:220-236
Purpose This paper aims to examine how reckless driving scenes in action movies affect young male drivers’ perception of reckless drivers and proposes a targeted social marketing strategy to counteract this effect. Design/methodology/approach The h
Publikováno v:
Journal of Retailing and Consumer Services. 31:1-13
Understanding how shopping experiences impact shoppers' well-being becomes one of the crucial issues for retailers. However, empirical research on that issue remains scarce. The current study endeavors to take an initial step towards identifying key
Publikováno v:
Journal of Business Research. 69:1219-1227
What factors drive mall loyalty of male and female shoppers? A literature-based model was tested in two North American shopping malls (regular and upscale) with 905 shoppers (476 women and 429 men). The findings reveal that atmosphere affects mall lo
Autor:
Jean-Charles Chebat, Linda Lemarié
Publikováno v:
Recherche et Applications en Marketing (English Edition). 30:51-63
Our study investigates the effects of pro versus anti-gambling messages funded by the gambling industry. Paradoxically, our results show that anti-gambling ads funded by the gambling industry enhance gambling intent as do pro-gambling ads. We propose