Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Jean M. Brechman"'
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
IntroductionSynced ads differ from other forms of targeted advertising on mobile devices because they target concurrent media usage rather than location or predicted interest in the brand. For example, a TV-viewer’s smartphone could listen to the a
Externí odkaz:
https://doaj.org/article/e278b89b30c5452ebde86d96d57e3525
Autor:
Jean M. Brechman, Scott C. Purvis
Publikováno v:
International Journal of Advertising. 34:366-381
An increasing body of research demonstrates that narrative-based communication can be effective in eliciting attitude change, especially when recipients become transported into the narrative. Using data from a national sample of viewers of Super Bowl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8af4684ae8b9b96d79562320c7176b54
https://doi.org/10.1080/02650487.2014.994803
https://doi.org/10.1080/02650487.2014.994803
Digital video is growing rapidly, offering new opportunities and formats for television advertising. One of these new formats is “limited-interruption” advertising, in which each midroll advertising break during a video features just one commerci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b1b126a0a1f18b95740dcc3b78b370c
https://hdl.handle.net/11541.2/121872
https://hdl.handle.net/11541.2/121872
Publikováno v:
Science Communication. 30:453-474
Understanding how genetic science is communicated to the lay public is of great import, given that media coverage of genetics is increasing exponentially and that the ways in which discoveries are presented in the news can have significant effects on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da99d453b2d14a5db8538f89fdab1865
https://doi.org/10.1177/1075547009332649
https://doi.org/10.1177/1075547009332649
Publikováno v:
The Journal of communication. 61(3)
This study considered genetic research relating to cancer outcomes and behaviors, specifically investigating the extent to which claims made in press releases (N=23) and mainstream print media (N=71) were fairly derived from their original presentati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20a3d276ff732a5e2b059850c532a567
https://pubmed.ncbi.nlm.nih.gov/25580022
https://pubmed.ncbi.nlm.nih.gov/25580022
Autor:
Jennifer A. Robinson, Steven Bellman, Jean M. Brechman, Shiree Treleaven-Hassard, Duane Varan
This study considers two news ticker formats—the update ticker and the scrolling ticker—to determine the impact of ticker format on memory for news items in the tickers as well as for news program content presented in the background. Post viewing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b677a00ed07eabd2cdd5baad25b0db9
https://hdl.handle.net/11541.2/138269
https://hdl.handle.net/11541.2/138269
Autor:
Robert F. Potter, Steven Bellman, Jennifer A. Robinson, Duane Varan, Jean M. Brechman, Shiree Treleaven-Hassard
Marketing professionals are increasingly interested in creating branded mobile phone applications. These “apps” prominently display a brand's identity throughout the user experience, typically in the form of a brand logo, and are designed to perf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d8bd3aa44debf113835607e87031c55
https://doi.org/10.4018/978-1-4666-8239-9.ch012
https://doi.org/10.4018/978-1-4666-8239-9.ch012
This study presents the results of a laboratory experiment that considers the implications of adding interactivity to branded in-program overlays, essentially creating a new model of advertising. The results demonstrate the viability of this new mode
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5738ca4540a6e021cfb02b3db6548e0c
https://hdl.handle.net/11541.2/119757
https://hdl.handle.net/11541.2/119757