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Publikováno v:
Social Marketing ISBN: 9781003200086
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::990840a8c545bb9c65ef4b291995b7db
https://doi.org/10.4324/9781003200086-20
https://doi.org/10.4324/9781003200086-20
Autor:
Gerard Hastings, Christine Domegan
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 h