Enhancing Women’s Quality of Life and Empathy through a Micro-Learning Social Marketing Strategy

Autor: Reynaldo G. Rivera, Jazmín Nogaró

Publikováno v: Applying Quality of Life Research ISBN: 9783030832858

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::29495476913860c48b7a5c3d34950e8b
https://doi.org/10.1007/978-3-030-83286-5_23

Social marketing for digital transformation: digitalizing social action for the development of women at risk of exclusion

Autor: Jazmín Nogaró, Reynaldo Rivera

Publikováno v: UP-Institucional
Universidad del Pacífico
instacron:UP
Journal of Business, Universidad del Pacífico (Lima, Peru); Vol 12 No 2 (2020): Journal of Business, Universidad del Pacífico (Lima, Peru); 52-69
Journal of Business, Vol 12, Iss 2 (2021)

The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19. Social marketing offers strategies and tools that allow di

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::97196107e7136a0b9a201af629f262a3