Zobrazeno 1 - 10
of 101
pro vyhledávání: '"Jayawardena, Nirma"'
Autor:
Mishra, U., Jayawardena, Nirma S.
Yes
It has become obvious to companies that the metaverse may help maximize profits. The purpose of this chapter is to describe the uses and possibilities of metaverse-based virtual and augmented reality technologies in the future. Brands can no
It has become obvious to companies that the metaverse may help maximize profits. The purpose of this chapter is to describe the uses and possibilities of metaverse-based virtual and augmented reality technologies in the future. Brands can no
Externí odkaz:
http://hdl.handle.net/10454/20157
Yes
Purpose This study aims to present a comprehensive review of the literature on the dark side of online brand communities, identifying the dominant themes [determinants of the dark side in online brand communities (OBCs)] in the literature an
Purpose This study aims to present a comprehensive review of the literature on the dark side of online brand communities, identifying the dominant themes [determinants of the dark side in online brand communities (OBCs)] in the literature an
Externí odkaz:
http://hdl.handle.net/10454/20156
Yes
The purpose of this study is twofold. Firstly, the authors have conducted a systematic investigation considering the historical pandemic periods (1991–2021) over 30 years to identify critical factors and business failure phenomenon during
The purpose of this study is twofold. Firstly, the authors have conducted a systematic investigation considering the historical pandemic periods (1991–2021) over 30 years to identify critical factors and business failure phenomenon during
Externí odkaz:
http://hdl.handle.net/10454/20140
Autor:
Behl, A., Jayawardena, Nirma S.
Adapting board games for international markets and considering cultural differences, language barriers, and preferences is part of internationalizing board games. This book chapter aims to provide a comprehensive overview of the internationalization
Externí odkaz:
http://hdl.handle.net/10454/20127
In recent times, marketers have started using augmented and virtual reality (AR-VR) to offer unique customer experiences and enhance engagement. While the use of AR-VR in marketing has become the ‘new normal', businesses are still struggling to use
Externí odkaz:
http://hdl.handle.net/10454/20125
Yes
Service small and medium enterprises (SMEs) are typically SMEs that operate in the service industry. In emerging economies, service SMEs can benefit from integrating technology and marketing activities to compete globally and drive growth. F
Service small and medium enterprises (SMEs) are typically SMEs that operate in the service industry. In emerging economies, service SMEs can benefit from integrating technology and marketing activities to compete globally and drive growth. F
Externí odkaz:
http://hdl.handle.net/10454/20155
Yes
This study aimed to examine factors influencing the adoption of fitness wearable technologies (FWTs) by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2). A survey was conducted with 574 fitness wearable users in Indi
This study aimed to examine factors influencing the adoption of fitness wearable technologies (FWTs) by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2). A survey was conducted with 574 fitness wearable users in Indi
Externí odkaz:
http://hdl.handle.net/10454/20116
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 8, pp. 1041-1054.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-12-2023-4853
Autor:
Pereira, Vijay, Jayawardena, Nirma Sadamali, Sindhwani, Rahul, Behl, Abhishek, Laker, Benjamin
Publikováno v:
Journal of Intellectual Capital, 2024, Vol. 25, Issue 5/6, pp. 841-866.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIC-03-2024-0074
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 9, pp. 2155-2176.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-12-2022-1022