Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Jayasankar Ramanathan"'
Autor:
Jayasankar Ramanathan
Publikováno v:
IIMB Management Review, Vol 22, Iss 3, Pp 130-131 (2010)
Externí odkaz:
https://doaj.org/article/adbe4d969cc54422bd93ebed47f35743
Autor:
Jayasankar Ramanathan
Publikováno v:
Competition Commission of India Journal on Competition Law and Policy. :45-70
This study examines the impact of regulatory action against anti-competitive practices on the stock market by using the event study method. Orders released by the Competition Commission of India are analysed. The mean cumulative abnormal return for t
Publikováno v:
Journal of Business & Industrial Marketing. 37:1373-1388
Purpose Can industrial marketers afford to choose unethical strategies? To answer this question, this study aims to use game theory to analyze whether an industrial marketer choosing and implementing an unethical strategy is successful in maximizing
Publikováno v:
Marketing Intelligence & Planning. 35:877-891
Purpose The purpose of this paper is to examine the influences of parent brand characteristics and brand-extension fit on attitude towards the extension in the context of services-to-goods (SG) brand extension compared with services-to-services (SS)
Autor:
Jayasankar Ramanathan, Biswanath Swain
Publikováno v:
Journal of Business Ethics. 155:611-621
The purpose of this paper is to explicate the idea of egoism in the context of marketing. The idea of egoism is reviewed and contextualized into a framework for interpreting different marketer types. Marketers’ potential trade-offs with consumers a
Publikováno v:
Journal of Brand Management. 22:778-801
Studies in literature on consumer attitude toward the brand extension, and revision of attitude toward parent brand have focused on the influence of a variety of factors concerning parent brand, fit between the parent brand and extension, extension p
Autor:
Keyoor Purani, Jayasankar Ramanathan
Publikováno v:
Journal of Product & Brand Management. 23:504-515
Purpose – The purpose of this paper is to help marketing scholars view virtual worlds as new product–markets and trigger serious investigations on consumer evaluation of brand extensions when a brand is extended from the real world to a virtual w
Autor:
Jayasankar Ramanathan
Publikováno v:
Vikalpa: The Journal for Decision Makers. 35:141-154
Autor:
Jayasankar Ramanathan
Publikováno v:
Metamorphosis: A Journal of Management Research. 10:58-60
Autor:
Jayasankar Ramanathan
Publikováno v:
Journal of Product & Brand Management. 21:68-68