Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Jayanthi Thanigan"'
Autor:
N Srinivasa Reddy, Jayanthi Thanigan
Publikováno v:
Cogent Economics & Finance, Vol 11, Iss 2 (2023)
AbstractAs housing demand rose post-COVID-19, new mortgage buyers with distinct preferences are entering the market. Nevertheless, the mortgage purchasing process can prove intricate and precarious for individuals lacking familiarity. Customers lever
Externí odkaz:
https://doaj.org/article/eeaa9fd4395b4d378b035bd0ac72dd8d
Publikováno v:
The CASE Journal. 19:290-313
Research methodology Primary and secondary data. Case overview/synopsis This case is set in the year 1987 when many parts in India were milk deficient. Seasonal and cyclical shortages were more of a norm. There were however early signals that the coo
Publikováno v:
Tourism Analysis. 27:529-545
Religious tourism represents a significant market segment of the tourism industry with dynamic growth of billions of dollars. However, natural disasters in religious destinations can incur great loss to such a vibrant industry. Therefore, it is of pa
Publikováno v:
Asian Case Research Journal. 26:145-160
Publikováno v:
The CASE Journal. 17:893-909
Research methodology The case is written based on general experience. Case overview/synopsis Zealvita is a challenger brand to NutriMalt in the white malted food drink (MFD) category. It has a product formula that compares favorably on taste and equa
Autor:
Srinivasa Reddy N, Jayanthi Thanigan
Publikováno v:
International Journal of Housing Markets and Analysis.
Purpose The purpose of this paper is to examine the antecedents of customer satisfaction during mortgage purchases. Mortgage demand in the USA has reached an all-time high because of an increase in housing demand after COVID-19. Nonetheless, several
Publikováno v:
Asian Case Research Journal. 25:163-172
Publikováno v:
Journal of Electronic Commerce in Organizations. 19:65-91
The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adopti
Autor:
Dhananjay Bapat, Jayanthi Thanigan
Publikováno v:
Global Business Review. 17:1357-1372
The purpose of this article is to explore the impact of brand experience dimensions on brand evaluation and brand loyalty. The study used convenience-sampling technique and measured the relationship between brand experience dimensions, overall brand
Autor:
Priya Sethuraman, Jayanthi Thanigan
Publikováno v:
International Journal of Business Innovation and Research. 18:145
Keeping in step with global practices, the Indian subcontinent too is witnessing a change in the shopping attitude of the consumers, reflecting a steady shift from traditional brick-and-mortar stores towards online shopping. Factors such as the deepe