Zobrazeno 1 - 10 of 17 pro vyhledávání: '"Jay P. Trivedi"'
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Akademický článek
Energy efficient electrocoagulation using brass electrode for simultaneous nickel and chromium removal from synthetic wastewater: Cost and parametric evaluation
Autor: Sunil R. Patel, Mahirkhan Pathan, Milap G. Nayak, Sachin P. Parikh, T.S. Rajaraman, Nikita J. Ambegaonkar, Jay B. Trivedi
Publikováno v: Results in Engineering, Vol 22, Iss , Pp 102361- (2024)
Electrocoagulation process using brass anode was designed for simultaneous removal of nickel (Ni) and chromium (Cr (VI)) from synthetic wastewater. In the present work, the effect of current density (Cd) 13.16–65.79 A/m2, the concentration of chrom
Externí odkaz: https://doaj.org/article/f1617faa3713434bba7c3f89481e6d7a
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2
Effect of Influencer Marketing on Online Impulse Purchase
Autor: Jay P. Trivedi
Publikováno v: Journal of Electronic Commerce in Organizations. 19:49-64
Fashion retailers are increasingly using influencer marketing to build a consumer-brand relationship. However, influencer marketing remains an understudied area, and choosing from among traditional attractive celebrity influencers and expert influenc
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5542b70a4e2fbc3191ff4253971f65fe
https://doi.org/10.4018/jeco.2021070104
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4
Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective
Autor: Jay P. Trivedi, Sigma Soni, Amit Kishore
Publikováno v: Journal of Promotion Management. 27:306-331
Non-cricket sports leagues are rapidly rising in an emerging market like India. With the advent of web 2.0, sports marketers are using social media platforms to popularize these sports leagues. How...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b87b7457a5a1878a400eadf5c5d4612e
https://doi.org/10.1080/10496491.2020.1829774
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5
Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship
Autor: Subhalakshmi Bezbaruah, Jay P. Trivedi
Publikováno v: Vision: The Journal of Business Perspective. 24:300-309
The emergence of ad blocking phenomenon is a contemporary threat of today. It has serious damaging consequences for the brands and advertisers. Advertisers are constantly looking for communication formats that are engaging to the consumers, specially
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a7815dc3556f06c0d467947080439c85
https://doi.org/10.1177/0972262920930167
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6
Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement
Autor: Jay P. Trivedi
Publikováno v: Journal of Global Scholars of Marketing Science. 30:188-209
Indians adore cricket and tend to establish an immediate connection with the brands that associate with it. Of late, well-known brands have taken the road less traveled and sponsored non-cricketing...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7fba3764bda005bc383df639d0aad3ce
https://doi.org/10.1080/21639159.2020.1717978
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7
The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective
Autor: Ramzan Sama, Jay P. Trivedi
Publikováno v: Journal of Internet Commerce. 19:103-124
This paper focuses on consumer electronics products and observes the comparative effect of celebrity vis-a-vis expert influencers on consumers' online purchase intentions. The mediating role played...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::692f806594a260592b905e15c473f3fe
https://doi.org/10.1080/15332861.2019.1700741
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8
Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk
Autor: Jay P. Trivedi
Publikováno v: Journal of Internet Commerce. 18:91-111
In today’s digitally enabled world, banks offer chatbots to improve customer service. This research looks at chatbots as a form of an information system. It observes the effect of the three quality...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c97154d7dbab56ca91f4f3c8849125f5
https://doi.org/10.1080/15332861.2019.1567188
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9
Discovery and in-vitro evaluation of potent SARS-CoV-2 entry inhibitors
Autor: Michellie Thurman, Arpan Acharya, Siddappa N. Byrareddy, Elizabeth A. Klug, Kamlendra Singh, Christian L. Lorson, Kabita Pandey, Jay P. Trivedi
Publikováno v: bioRxiv
SARS-CoV-2 infection initiates with the attachment of spike protein to the ACE2 receptor. While vaccines have been developed, no SARS-CoV-2 specific small molecule inhibitors have been approved. Herein, utilizing the crystal structure of the ACE2/Spi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ddaceae54647f4498616599d3ff4f245
https://doi.org/10.1101/2021.04.02.438204
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10
Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots
Autor: Jay P. Trivedi
Publikováno v: Journal of Creative Communications. 13:117-132
In a competitive market, the importance of effective communication cannot be undermined. It is very important to grab the eyeballs of existing and potential customers to succeed. Advertisers have tried innovative strategies like use of celebrity endo
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ba333cda4e111c913c6d999e2b76bea2
https://doi.org/10.1177/0973258618761407
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