Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Javiera Flores Salas"'
Publikováno v:
RAN, Vol 3, Iss 2, Pp 67-80 (2017)
Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify c
Externí odkaz:
https://doaj.org/article/19ff02d5cfc64fb4b8ec87b7e7bb16a5
