Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Javier Sendra García"'
Publikováno v:
Historia y Comunicación Social, Vol 19 (2014)
La presente investigación aborda un área de conocimiento poco estudiado en el ámbito académico: las acciones de comunicación, la web 2.0 y la actividad promocional. Si bien es cierto que todas estas áreas han sido estudiadas por separado, no lo
Externí odkaz:
https://doaj.org/article/92f3b1cd8f9e40548101dbeaa236a994
Publikováno v:
La Revista Icono 14, Vol 10, Iss 1 (2012)
La medición del impacto promocional ha sido, en las últimas décadas, un estudio de interés constante para los ejecutivos de marketing y ventas y para los investigadores de mercados, en su intento por entender la repercusión que tiene la activida
Externí odkaz:
https://doaj.org/article/677b2b2d8a9c47ecbbe7b561b34c0ab4
Autor:
Enrique Caño Marín, Cristina Blanco González-Tejero, María Guijarro García, F. Javier Sendra García
Publikováno v:
International Journal of Cloud Applications and Computing. 12:1-17
During the Covid-19 crisis, many networks have sprung up disseminating information. This study examines the influence of religion during the Covid-19 pandemic. It understands religion as a factor capable of mitigating frustrations and critical situat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9636ccca6b6f152f9e27c59f25266c58
https://doi.org/10.4018/ijcac.305211
https://doi.org/10.4018/ijcac.305211
Publikováno v:
Journal of Business Research. 144:1196-1206
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::017402519071b4c8fa0657dfeb51cc8f
https://doi.org/10.1016/j.jbusres.2022.01.002
https://doi.org/10.1016/j.jbusres.2022.01.002
Publikováno v:
Journal of Business Research. 136:630-643
Service innovation has become an essential element for firms to promote their business successes, attract new customers, accelerate growth, and increase profitability. Service innovation requires customers to be more deeply involved in service produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a27478b6c8edd236ead6f39be30555b4
https://doi.org/10.1016/j.jbusres.2021.08.009
https://doi.org/10.1016/j.jbusres.2021.08.009
Publikováno v:
Journal of Business Research. 135:676-684
The selection of franchisees is a key decision for a franchisor and the success of a franchising business. The aim of this research is to design a model proposal with which franchisors may objectively evaluate their potential franchisees in a selecti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c43399f525b582aed0587a50064f555
https://doi.org/10.1016/j.jbusres.2021.07.003
https://doi.org/10.1016/j.jbusres.2021.07.003
Publikováno v:
Journal of Business Research. 128:83-93
Although innovation research has received considerable attention in recent decades, the main focus has been on net effects analysis derived from symmetric thinking. Few studies have taken a holistic approach by investigating causal combinations of an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b502b84668973fdded5ddee6ec386b7
https://doi.org/10.1016/j.jbusres.2021.01.044
https://doi.org/10.1016/j.jbusres.2021.01.044
Publikováno v:
Journal of Business Research
The scenario technique is widely used to cope with uncertainties plan for alternate future situations. The extensive research led to a scattered literature landscape. To organize the field quantitatively, we conduct bibliometric performance analyses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::472ae09de5f93b97316b0134707fa13d
https://doi.org/10.1016/j.jbusres.2020.08.037
https://doi.org/10.1016/j.jbusres.2020.08.037
Publikováno v:
Journal of Business Research. 120:74-81
The purpose of this paper is to analyze how consumers incorporate sustainability issues into their buying behavior. This paper applies the Self-Organizing Map method to a sample of 223 consumers who answered a questionnaire based on their current beh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d6b248d3a709e978ad0ce4bdd10c00cd
https://doi.org/10.1016/j.jbusres.2020.07.039
https://doi.org/10.1016/j.jbusres.2020.07.039
Publikováno v:
Lv, Zhike Rodríguez García, María Sendra García, Javier 2020 Does institutional quality affect the level of entrepreneurial success differently across the entrepreneurship distribution? Review of Managerial Science
RODERIC: Repositorio Institucional de la Universitat de Valéncia
instname
RODERIC. Repositorio Institucional de la Universitat de Valéncia
RODERIC: Repositorio Institucional de la Universitat de Valéncia
instname
RODERIC. Repositorio Institucional de la Universitat de Valéncia
The phenomenon of entrepreneurship has driven much of the attention of academics, practitioners and policy makers. A correct and deep understanding of all the different conditions affecting entrepreneurship rates will advance in the establishment of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c95b6091d044942f7247d799d9627168
https://doi.org/10.1007/s11846-020-00383-3
https://doi.org/10.1007/s11846-020-00383-3