Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Javier Forcada"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 19, Iss 1, Pp 63-86 (2019)
In order to further knowledge regarding the factors that have most influence on the university image, a measurement model was established in this research from the perspective of society and validated using covariance structure analysis. In addition,
Externí odkaz:
https://doaj.org/article/9fa5faa4605140e1a14df4a9b3b70bd4
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 18, Iss 2, Pp 37-58 (2018)
The environment in which university institutions develop their activities has become more competitive over recent decades and market elements have been introduced into the sector. Accordingly, universities have shown a growing interest in developing
Externí odkaz:
https://doaj.org/article/9a03618c3a444281ae3a26113c79f786
Publikováno v:
European Research on Management and Business Economics, Vol 24, Iss 1, Pp 8-16 (2018)
Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not alwa
Externí odkaz:
https://doaj.org/article/56fc41d42a934edabc5f1ff261d63564
Autor:
Gorka Estíbalez, Miguel Ángel Peña, Oihana García-Alonso, María Pilar Fernández-Ferrín, Imanol Lezcano, Jorge Tejedor, Cristina González-Morgado, Amaia Lafuente-Ruiz-de-Sabando, Iván Iturricastillo, Javier Forcada, Amaia Munárriz
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80e2757c142c8019fba882f9a7888807
https://doi.org/10.21125/edulearn.2020.0640
https://doi.org/10.21125/edulearn.2020.0640
Publikováno v:
Addi. Archivo Digital para la Docencia y la Investigación
instname
Management Letters/Cuadernos de Gestión, Vol 18, Iss 2, Pp 37-58 (2018)
instname
Management Letters/Cuadernos de Gestión, Vol 18, Iss 2, Pp 37-58 (2018)
[EN] The environment in which university institutions develop their activities has become more competitive over recent decades and market elements have been introduced into the sector. Accordingly, universities have shown a growing interest in develo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9c3f4449fc1189b97a650e5d3213ae70
https://doi.org/10.5295/cdg.150576al
https://doi.org/10.5295/cdg.150576al
Publikováno v:
European Research on Management and Business Economics, Vol 24, Iss 1, Pp 8-16 (2018)
Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not alwa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10818a27e7865d3f1ddc4f2892403ef5
https://doi.org/10.1016/j.iedeen.2017.06.005
https://doi.org/10.1016/j.iedeen.2017.06.005
Publikováno v:
Revista Española de Derecho Internacional. 68:337-346
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b03d5e8068a372512c2528f12e032e41
https://doi.org/10.17103/redi.68.2.2016.2.05
https://doi.org/10.17103/redi.68.2.2016.2.05
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 19, Iss 1, Pp 63-86 (2019)
Addi. Archivo Digital para la Docencia y la Investigación
instname
Addi. Archivo Digital para la Docencia y la Investigación
instname
[EN] In order to further knowledge regarding the factors that have most influence on the university image, a measurement model was established in this research from the perspective of society and validated using covariance structure analysis. In addi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd88814361c0f21b1984d19026bdb9d2
http://hdl.handle.net/10810/30019
http://hdl.handle.net/10810/30019
Publikováno v:
Marketing Intelligence & Planning. 23:9-29
Purpose – Proposes a set of strategic options for green brand positioning, based either on functional brand attributes or on emotional benefits. The aim of the study is to test the suggested green positioning strategies against one another, assessi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::33c2da55f4959f1d651961f4f9d259e3
https://doi.org/10.1108/02634500510577447
https://doi.org/10.1108/02634500510577447