Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Javier F. de la Ballina"'
Publikováno v:
Tržište, Vol 31, Iss 2, Pp 153-170 (2019)
Purpose – Marketing literature considers scarcity a mechanism that increases the desirability of the offer and an inherent attribute of luxury products. This market needs to capture the millennial segment. The objective of this paper is to develop
Externí odkaz:
https://doaj.org/article/c77dc7d843724c2492eaa69e97e1ea7d
