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Autor:
Gary Mortimer, Syed Muhammad Fazal-e-Hasan, Larry Neale, Ian Brittain, Jaswinder Sekhon, Harjit Sekhon
Publikováno v:
Journal of Business Research. 137:308-318
Sports, as a service sector, generates billions of dollars not solely through attendance but through the sale of merchandise, which forms part of a sports fan’s rituals. This study uses a sample of 651 attendees at an Australian Football League gam