Zobrazeno 1 - 10 of 28 pro vyhledávání: '"Jason P. Doyle"'
1
Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research
Autor: Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina, Rui Biscaia
Publikováno v: Baker, B, Doyle, J, Kunkel, T, Su, Y, Bredikhina, N & Biscaia, R 2022, ' Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research ', Journal of Sport Management, vol. 36, no. 3, pp. 251–264 . https://doi.org/10.1123/jsm.2021-0231
Despite consistent interest in sport brands and the multitude of brands in the sport ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this study is to integrate and synthesize extant sport brand research, appraise the c
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::72ea51699345c6df08a454644a20247e
https://doi.org/10.1123/jsm.2021-0231
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2
Customer Engagement in Sport: An Updated Review and Research Agenda
Autor: Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, Jason P. Doyle
Publikováno v: McDonald, H, Biscaia, R, Yoshida, M, Conduit, J & Doyle, J 2022, ' Customer Engagement in Sport: An updated review and research agenda ', Journal of Sport Management, vol. 36, no. 3, pp. 289-304 . https://doi.org/10.1123/jsm.2021-0233
Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to develop an understanding
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a08a3ee6b03db3a356cf8edb09b120ff
https://doi.org/10.1123/jsm.2021-0233
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3
Large-Scale Sport Events and Resident Well-Being: Examining PERMA and the Gold Coast 2018 Commonwealth Games
Autor: Kevin Filo, Jason P. Doyle, Thilo Kunkel, Alana Thomson
Publikováno v: Journal of Sport Management. 35:537-550
Delivering community-based benefits is oftentimes cited to justify the high costs associated with hosting large-scale events. The current research is embedded in positive psychology to examine how an event impacts host community members’ PERMA doma
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bc9f8a133c96004a93b3a7f0a9a573e2
https://doi.org/10.1123/jsm.2020-0258
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6
There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness
Autor: Jason P. Doyle, Bradley J. Baker, Thilo Kunkel, Thomas A. Baker
Publikováno v: Sport Management Review. 24:839-861
This research contributes to our understanding of the name, image, and likeness (NIL) value of student-athletes’ social media profiles. In Study 1, we scraped data from the Twitter (Nf = 3,880; Nb = 757) and Instagram (Nf = 2,223; Nb = 647) profile
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d4b75ab5346ecce7fccad008c6b4c3b
https://doi.org/10.1080/14413523.2021.1880154
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7
Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams
Autor: Jason P. Doyle, Sarah Kelly, Kevin Filo, Thilo Kunkel, Graham Cuskelly
Publikováno v: Journal of Strategic Marketing. :1-15
Sport brand management has become an increasingly strategic process, yet most scholarly attention has been focused exclusively on men’s sport. This study contributes to knowledge surrounding women’s sport brands and the strategic marketing of spo
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7b4bc750913c5c2546a90c4ced3df1ec
https://doi.org/10.1080/0965254x.2021.1922489
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8
Athlete branding via social media: examining the factors influencing consumer engagement on Instagram
Autor: Yiran Su, Jason P. Doyle, Thilo Kunkel
Publikováno v: European Sport Management Quarterly. 22:506-526
Research Question: Social media platforms provide opportunities for athletes to promote their personal brands and attract engagement from consumers. Through this research, we examined the factors t...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1e68bb054cdc869dfa6fd9d9a132c73c
https://doi.org/10.1080/16184742.2020.1806897
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9
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
Autor: Jason P. Doyle, Mohsen Behnam, Vahid Delshab, Do Young Pyun
Publikováno v: International Journal of Sports Marketing and Sponsorship. 22:407-427
PurposeThe purpose of this research was to test the influence of consumer knowledge management on attitudinal and behavioral loyalty through service quality and psychological involvement.Design/methodology/approachThe participants (N = 396) were recr
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::747ebd9bf06a6d14024d241b3219a40f
https://doi.org/10.1108/ijsms-03-2020-0039
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10
Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy
Autor: Jason P. Doyle, Thilo Kunkel, Sangwon Na
Publikováno v: European Sport Management Quarterly. 22:358-378
Research Question: The current research examined the effect of an athlete promoting his philanthropic efforts to his Instagram followers. Specifically, we assessed how adopting this strategy impact...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::86f8376682bf4692df7ad1a2581adf9f
https://doi.org/10.1080/16184742.2020.1791208
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