Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Jason M. Simmons"'
Publikováno v:
Journal of Intercollegiate Sport, Vol 11, Iss 2 (2018)
Given the decline in average student attendance at college football games nationwide, it is important for marketers to understand the constraints inhibiting student attendance. The current study addresses this issue by testing for differences in cons
Externí odkaz:
https://doaj.org/article/9a5aa5045b5143b5be3bc637c4cdc464
Publikováno v:
Managing Sport and Leisure. :1-19
Publikováno v:
Sport, Business and Management: An International Journal. 11:287-301
PurposeMany sport venues utilize digital ticketing, in some instances exclusively. Forced technology adoption among ticket buyers in nonsport contexts, (i.e. airline passengers) has been shown to produce negative responses among consumers. The purpos
Publikováno v:
Journal of Global Sport Management. 8:322-339
Within the sport management literature, fan-family conflict is defined as the extent of the role of being a sport fan interferes with one’s family role demands. This paper is specifically focused o...
Publikováno v:
Sport Marketing Quarterly. 30
College students represent an important target market for intercollegiate athletic marketers; however, re-cent years have seen a nationwide trend of declining student attendance at high-profile sporting events (Cohen, 2014; Rowland, 2019). The curren
Publikováno v:
International Journal of Sport Communication. 11:552-572
On the first Sunday of the National Football League’s 2016–17 season, a technical issue caused ESPN’s fantasy-football website and mobile application to fail. ESPN’s product failure is no small problem and represented a major organizational c
Autor:
Patrick Walsh, Stephen L. Shapiro, Stephen Howell, Chad D. McEvoy, Nels Popp, Jason M. Simmons
Publikováno v:
Journal of Applied Sport Management. 10:23-33
In an era of dynamically priced tickets, sport marketers benefit from a greater understanding of factors impacting the price consumers are willing to pay. Past research has investigated external factors affecting ticket price on the secondary market,
Publikováno v:
Journal of Applied Sport Management. :26-35
The purpose of this study was to examine the motives, constraints, and event selection factors affecting consumers’ decisions to participate in running events, specifically for a running festival in the Midwest United States. In partnership with a
Publikováno v:
Journal of Sport Management. 31:533-545
This study utilizes an experimental design to investigate how different presentations (sexualized, neutral, and combat) of female athletes competing in a combat sport such as mixed martial arts, a sport defying traditional gender norms, affect consum