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Publikováno v:
Communication, Vol 37, Iss 2 (2020)
As part of an action research project about changing the name used for fair trade products and about fair trade’s brand capital, the authors examine the methodological impact of the objective measures on subsequent subjective measures presented in
Externí odkaz:
https://doaj.org/article/f9e2a38987d04159b22e89ff91319b38