Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Jasmina Ilicic"'
Publikováno v:
International Journal of Health Policy and Management, Vol 12, Iss Issue 1, Pp 1-4 (2023)
Marketing responses to sugar-sweetened beverage (SSB) taxes are understudied in the literature. Previous research has been limited to examining price and advertising, in particular promotions responses. Forde et al advocate for a focus on exploring a
Externí odkaz:
https://doaj.org/article/28d52092da0d4c4cbe5dd2d6983ba27f
Autor:
Jasmina Ilicic, Stacey M. Brennan
Publikováno v:
European Journal of Marketing. 57:1099-1129
Purpose Consumers often use various cues such as health stars and nutrition claims on product packaging to draw inferences regarding healthfulness. However, much less is known regarding the role of brand names in consumer decisions around healthfulne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5fe3a5b26e1f51d01b5f646c1a67474a
https://doi.org/10.1108/ejm-09-2021-0719
https://doi.org/10.1108/ejm-09-2021-0719
Autor:
Jasmina Ilicic, Stacey M. Brennan
Publikováno v:
European Journal of Marketing. 56:562-583
Purpose This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product packaging design by shaking a product, which decreases eating in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8342846bc1640964e5186ddc6432b8bd
https://doi.org/10.1108/ejm-01-2021-0038
https://doi.org/10.1108/ejm-01-2021-0038
Publikováno v:
Journal of Product & Brand Management, 2015, Vol. 24, Issue 5, pp. 472-480.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2014-0748
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 1/2, pp. 62-81.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2013-0579
Publikováno v:
International Journal of Health Policy and Management.
Marketing responses to sugar-sweetened beverage (SSB) taxes are understudied in the literature. Previous research has been limited to examining price and advertising, in particular promotions responses. Forde et al advocate for a focus on exploring a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f506382a53e97f3e8273b8aed193b780
https://doi.org/10.34172/ijhpm.2022.7638
https://doi.org/10.34172/ijhpm.2022.7638
Publikováno v:
Journal of Services Marketing. 35:740-754
Purpose This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services. Design/methodology/approach A qualitative phase (Study 1), comprising focus g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26aa1f7ca9a5573791423546b6217c5b
https://doi.org/10.1108/jsm-07-2020-0308
https://doi.org/10.1108/jsm-07-2020-0308
Publikováno v:
Journal of Brand Management. 28:221-239
We examined the effect of vowel sounds contained in spokesperson names and spokesperson gender on consumer perceptions of spokesperson personality and brand personality evaluations. Using an experimental design across three studies, we found that whe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07341c2f69575a668b83a5daf04a9b04
https://doi.org/10.1057/s41262-020-00218-2
https://doi.org/10.1057/s41262-020-00218-2
Publikováno v:
European Journal of Marketing. 55:1203-1226
Purpose With limited research on help-seeking in the social marketing domain, this research takes a unique perspective through the lens of McGuire’s psychological framework examining the intrinsic and extrinsic motivations (or perceived help-seekin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61e17448eb1d1d44363b5ce24265fd29
https://doi.org/10.1108/ejm-04-2019-0347
https://doi.org/10.1108/ejm-04-2019-0347
Publikováno v:
Marketing Letters. 32:61-73
This research introduces an immorality-indulgence priming effect, whereby the presence of immorality symbols (i.e., devil, hell, serpent) versus morality symbols (i.e., angel, heaven, saint) in advertising increase consumer indulgence. Study 1 examin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0cbcea18cd5b34bd980d57f9cfb0718
https://doi.org/10.1007/s11002-020-09544-6
https://doi.org/10.1007/s11002-020-09544-6