Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Jarosław Świda"'
Autor:
Jarosław ŚWIDA, Aldona MIGAŁA-WARCHOŁ
Publikováno v:
Modern Management Review, Vol XXI, Iss 3 (2016)
Na współczesnym, konkurencyjnym rynku produktów spożywczych szczególną rolę w zakresie komunikowania się z konsumentem pełni opakowanie. Opakowanie realizuje funkcję komunikacji głównie poprzez warstwę wizualną, na którą składają si
Externí odkaz:
https://doaj.org/article/f036768567c546378183168ad4de65af
Autor:
Jarosław Świda
Publikováno v:
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, Iss 918 (2015)
W artykule zaprezentowano psychologiczne uwarunkowania zachowań konsumentów w starszym wieku oraz ich wpływ na projektowanie warstwy wizualnej opakowania. Scharakteryzowano specyfikę zachowań rynkowych starszych konsumentów wynikającą ze zmia
Externí odkaz:
https://doaj.org/article/260024c25b624593aba96b425f9e8eea
Publikováno v:
Packaging Technology and Science. 32:607-617
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4df5dc1fafa0a4248b968737fb9f80e9
https://doi.org/10.1002/pts.2478
https://doi.org/10.1002/pts.2478
Publikováno v:
International Journal of Consumer Studies. 42:358-366
In many societies, the scale of demographic change associated with increased longevity has the potential to influence the market for consumer goods. As a result, continuous improvement in packaging design that takes into account the needs of older pe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6769a048222d98382575e62dd590f6e
https://doi.org/10.1111/ijcs.12427
https://doi.org/10.1111/ijcs.12427
Autor:
Ewa Kubejko-Polańska, Jarosław Świda
Publikováno v:
Humanities and Social Sciences quarterly.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5ec84ac4650e8d56ae117140efb001d
https://doi.org/10.7862/rz.2017.hss.60
https://doi.org/10.7862/rz.2017.hss.60
Publikováno v:
sj-economics scientific journal. 21
The ageing of people is a phenomenon which has significantly increased in intensity throughout the past several decades. This concerns particularly well-developed countries, where the process in question has been very rapid, and together with the low
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1346cf0325601f6422c6dd5178aaa2ad
https://doi.org/10.58246/sjeconomics.v21i2.350
https://doi.org/10.58246/sjeconomics.v21i2.350
Autor:
Jarosław Świda, Stanisław Popek
Publikováno v:
Engineering Sciences And Technologies.
The aim of the research is to determine potential differences in perceiving food products packaging with the tamper evident protection by consumers belonging to two age groups (young – up to 25 years old and older ones aged over 60). The empirical
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0f98add824b1a6f6a6fe291b14a308b9
https://doi.org/10.15611/nit.2015.1(16).06
https://doi.org/10.15611/nit.2015.1(16).06
Publikováno v:
Indian Journal of Marketing. 45:7
The visual aspect of packaging is a very important carrier of a specifically encoded market communication system. It is a certain form of a "language" that should lead to attracting the consumer's attention to a product, then decode the message, gene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bb2c59d7b13cfde23250184144c397f
https://doi.org/10.17010/ijom/2015/v45/i7/79922
https://doi.org/10.17010/ijom/2015/v45/i7/79922
Autor:
Jarosław Świda
Publikováno v:
Jarosław Świda
he development of the logistics sector in Poland has contributed the rapid development of logistics education in the country in recent years. The growing demand for employees with logistics meant that more and more universities launched faculties and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f223b985e3f7aa69737d2ab09bbedceb
http://blmm-conference.com/wp-content/uploads/BLMM20141.pdf#page=225&view=Fit
http://blmm-conference.com/wp-content/uploads/BLMM20141.pdf#page=225&view=Fit
