American Legacy Foundation, Getting to the Truth: Assessing Youths' Reactions to the truth and 'think. Don't Smoke' Tobacco Countermarketing Campaigns

Autor: Matthew C. Farrelly, PhD, Kevin C. Davis, MA, Jared M. Yarsevich, MSc, M. Lyndon Haviland, DrPH, James Hersey, PhD, Maria E. Girlando, BA, Cheryl G. Healton, DrPH

Publikováno v: Matthew C. Farrelly, PhD; Kevin C. Davis, MA; Jared M. Yarsevich, MSc; M. Lyndon Haviland, DrPH; James Hersey, PhD; Maria E. Girlando, BA; et al.(2006). American Legacy Foundation, Getting to the Truth: Assessing Youths' Reactions to the truth and "think. Don't Smoke" Tobacco Countermarketing Campaigns. Tobacco Control. UC San Francisco: Center for Tobacco Control Research and Education. Retrieved from: http://www.escholarship.org/uc/item/249139nm

In February 2000, the American Legacy Foundation launched a national media campaign know as truth to counter the influence of tobacco marketing and imagery targeting youths. The primary target audience for the truth campaign is 12 to 17 year old yout

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http://www.escholarship.org/uc/item/249139nm