Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Jannik Meyners"'
Publikováno v:
Journal of Marketing. 81:49-66
Geographic proximity has become increasingly relevant due to the growing number of marketing services that use consumers’ geographic locations, thus increasing the importance of gaining insights from this information. In five studies (both field an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06e176eaba1d918d3079d1ab08e0660b
https://doi.org/10.1509/jm.16.0057
https://doi.org/10.1509/jm.16.0057
Publikováno v:
International Journal of Research in Marketing. 34:382-398
Rewarding existing customers for the recruitment of new ones has become an increasingly popular acquisition tool for companies. However, when a company rewards the recruitment of a new customer, managers are unaware of whether the rewarded referral w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d71b38dc97bec6ac4e492be17274f7fa
https://doi.org/10.1016/j.ijresmar.2016.11.005
https://doi.org/10.1016/j.ijresmar.2016.11.005
Publikováno v:
European Journal of Marketing. 47:1052-1066
Purpose – This study seeks to examine the effect of pricing as a marketing instrument to stimulate word‐of‐mouth (WOM) by comparing the influence of two pricing strategies (i.e. a low‐complexity vs a network‐effects tariff) on the referral
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1400a9ab0e5e6fd4fba911f2f66904f
https://doi.org/10.1108/03090561311324200
https://doi.org/10.1108/03090561311324200