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Publikováno v:
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET). 1:39-46
The results of this study show. (1) It can be seen that the adjusted R square value is 0.712 or 71.2%. This shows that the Country Of Origin Variable (X1), Celebrity Endorsement Variable (X2), can explain the Purchase Decision Variable (Y) of 28.8%,