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pro vyhledávání: '"Janice (Ginny) Redish"'
Autor:
Janice (Ginny) Redish
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear
Autor:
Janice (Ginny) Redish
'Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- an
Autor:
Janice (Ginny) Redish
Publikováno v:
IEEE Transactions on Professional Communication. 53:191-201
Technical communication and usability (user experience, or UX) have a long, intertwined history, dating back at least to the 1970s. The author, who has been active in both fields for the last three decades, gives many examples of how technical commun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4929dfc35df0e655292340e543e6bb7
https://doi.org/10.1109/tpc.2010.2052861
https://doi.org/10.1109/tpc.2010.2052861
Autor:
Janice (Ginny) Redish
Press releases today have different audiences, life spans, and uses than they did when they were only in print. Although writers may still think of their audience as reporters and their purpose as getting coverage for the story, that's not all that h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::430cc34f905cbeea94b0e787aca5a915
https://doi.org/10.1016/b978-0-12-385930-3.00018-2
https://doi.org/10.1016/b978-0-12-385930-3.00018-2
Autor:
Janice (Ginny) Redish
A critical guideline for great content, great copy is to plan before you write. Planning is important at all stages and all levels – from the overall content strategy to each specific piece of content or copy. The three critical planning questions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12870a95a89b98cf36a3820f7a1a62de
https://doi.org/10.1016/b978-0-12-385930-3.00002-9
https://doi.org/10.1016/b978-0-12-385930-3.00002-9
Autor:
Janice (Ginny) Redish
Your first draft should not be your final draft. Writing is a process, whether you do all the steps in the process yourself or work with other writers, editors, subject matter specialists, reviewers, designers, and others. This chapter brings you goo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::607aca85e60a3e546917125d56c4c8b2
https://doi.org/10.1016/b978-0-12-385930-3.00014-5
https://doi.org/10.1016/b978-0-12-385930-3.00014-5
Autor:
Janice (Ginny) Redish
All groups – businesses, government agencies, nonpro?ts, social media communities, universities – have personalities and cultures. Language choices are an important part of culture: How formal or colloquial should the style be (“cannot” or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ed02cdd53b7ff2142a5bbec1b9af89c
https://doi.org/10.1016/b978-0-12-385930-3.00020-0
https://doi.org/10.1016/b978-0-12-385930-3.00020-0
Autor:
Janice (Ginny) Redish
Publisher Summary Illustrations (photos, drawings, charts, graphs, maps, and so on) are an important part of web content. An illustration may be appropriate to explain, expand, enhance, or replace other web content. Showing a process in pictures can
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::415dfedd726dc296e3a898f92b8d3776
https://doi.org/10.1016/b978-0-12-385930-3.00013-3
https://doi.org/10.1016/b978-0-12-385930-3.00013-3
Autor:
Janice (Ginny) Redish
A major purpose of many web sites is marketing – selling products or services. Marketing on the web must be different from marketing in print. In print, marketers start the conversation by putting something in front of potential buyers. Online, buy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f73e29bb4201a9276cb4b740dc7d9cd0
https://doi.org/10.1016/b978-0-12-385930-3.00017-0
https://doi.org/10.1016/b978-0-12-385930-3.00017-0