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pro vyhledávání: '"Janet X. Ai"'
Autor:
Janet X. Ai, Neil R. Abramson
Publikováno v:
The International Executive. 39:765-804
Recent marketing literature has recommended that companies employ either long-term relationship marketing or short-term transactional approaches to buyer-seller relationships depending on the value of the customer to the company. This article found t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20f6faf9ffe0db6d9a414bcfec93e9d6
https://doi.org/10.1002/tie.5060390606
https://doi.org/10.1002/tie.5060390606
