Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Janet X. Ai"'
Autor:
Janet X. Ai, Neil R. Abramson
Publikováno v:
The International Executive. 39:765-804
Recent marketing literature has recommended that companies employ either long-term relationship marketing or short-term transactional approaches to buyer-seller relationships depending on the value of the customer to the company. This article found t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20f6faf9ffe0db6d9a414bcfec93e9d6
https://doi.org/10.1002/tie.5060390606
https://doi.org/10.1002/tie.5060390606
Autor:
Barnes, Bradley R.1 b.r.barnes@shu.ac.uk, Leonidou, Leonidas C.2 leonidas@ucy.ac.cy, Siu, Noel Y. M.3 nsiu@hkbu.edu.hk, Leonidou, Constantinos N.4 C.Leonidou@leeds.ac.uk
Publikováno v:
Journal of International Marketing. Mar2015, Vol. 23 Issue 1, p23-49. 27p. 7 Charts.
Publikováno v:
Working Papers (Faculty) - Stanford Graduate School of Business. 1998, preceding p1-45. 47p.
Autor:
Liu, Annie H.1, Gao, Hongzhi2
Publikováno v:
Journal of Marketing Theory & Practice. Summer2014, Vol. 22 Issue 3, p271-284. 14p.
Publikováno v:
Journal of International Consumer Marketing. 2001, Vol. 14 Issue 1, p1. 21p. 1 Diagram, 4 Charts.
Autor:
Irene Hau-siu Chow1, Ignace Ng2
Publikováno v:
Organization Studies. 2004, Vol. 25 Issue 7, p1075-1094. 20p.
Autor:
Swee Hoon Ang1, Siew Meng Leong1
Publikováno v:
Journal of Business Ethics. Nov2000 Part 2, Vol. 28 Issue 2, p129-144. 16p. 3 Charts.
Autor:
Abramson, Neil R., Ai, Janet X.
Publikováno v:
Business Quarterly. Winter96, Vol. 61 Issue 2, p36. 9p. 1 Color Photograph, 2 Black and White Photographs, 1 Chart.
Autor:
Abramson, Neil R., Ai, Janet X.
Publikováno v:
Business Quarterly. Winter94, Vol. 59 Issue 2, p28. 9p. 1 Color Photograph, 2 Black and White Photographs, 5 Charts.
Autor:
Frey, Robert S.
Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable f
