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Autor:
Pierre Brulé, Claire Gaddes, Judith McDonald, Pascale B. Billardon, Robert L. King, Janet Masci
Publikováno v:
Journal of the Academy of Marketing Science. 10:327-332
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97e0937971da0c36976a2a156a1597ea
https://doi.org/10.1007/bf02729972
https://doi.org/10.1007/bf02729972
