Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Jane Shambare"'
Autor:
Richard Shambare, Jurina Wadalisa Nkwazi, Tarisai Fritz Rukuni, Joyleen Gogodo, Jane Shambare
The purpose of this chapter is to explore some unique perspectives of young consumer misbehavior within the context of developing countries. The challenges of marketing to young consumers are explored by first deconstructing the needs of young consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17500d15379f0dbf64766bb1dec9f436
https://doi.org/10.4018/978-1-6684-3590-8.ch011
https://doi.org/10.4018/978-1-6684-3590-8.ch011
Publikováno v:
Entrepreneurship Marketing ISBN: 9780429505461
The latter views began facing some resistance in the 1980s when entrepreneurship and small and medium-sized enterprises emerged as themes in the mainstream literature. Marketing research, consequently, has developed into an important business functio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d071c1a845d62374f0fef46d2be50367
https://doi.org/10.4324/9780429505461-6
https://doi.org/10.4324/9780429505461-6
Publikováno v:
Young Consumer Behaviour ISBN: 9781315213590
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff73b1ae193ad72bcf7290192b509cd0
https://doi.org/10.4324/9781315213590-17
https://doi.org/10.4324/9781315213590-17