Zobrazeno 1 - 10
of 214
pro vyhledávání: '"Janaina De Moura Engracia Giraldi"'
Publikováno v:
Revista de Economia e Sociologia Rural, Vol 61, Iss 4 (2022)
Abstract: Transaction Cost Economics (TCE) is one of the most applied economic theories to studies of agrifood chains, especially for presenting approaches that analyze the role of institutions in the relationship between organizations, making it com
Externí odkaz:
https://doaj.org/article/3b47996bd78745398147c69cc492a320
Publikováno v:
RAUSP Management Journal, Vol 56, Iss 2, Pp 202-216 (2021)
Purpose – The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value. Design/methodology/approach – By interviewing internatio
Externí odkaz:
https://doaj.org/article/00377536719a4d48a25825a6536d3820
Autor:
Mona Salarifar, Younos Vakil Alroaia, Abolfazl Danaei, Gholam Hossein Riazi, Janaina de Moura Engracia Giraldi
Publikováno v:
Journal of Information Technology Management, Vol 12, Iss 4, Pp 200-214 (2020)
A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker ext
Externí odkaz:
https://doaj.org/article/0e36822e47cc4ea5ac1b67236392d8bc
Autor:
Mona Salarifar, Younos Vakil Alroaia, Abolfazl Danaei, Gholamhossein Riazi, Janaina De Moura Engracia Giraldi
Publikováno v:
مدیریت بازرگانی, Vol 12, Iss 2, Pp 422-435 (2020)
Objective Brand interest varies among men and women. Brand and brand reputation are more prominent among women, and it is stated that there is a difference in the degree of brand dependence in men and women. Since there is a significant difference in
Externí odkaz:
https://doaj.org/article/e9b2ed9280a44ab19253f0257d23e8b7
Autor:
Mateus Manfrin Artêncio, Janaina de Moura Engracia Giraldi, Simone Vasconcelos Ribeiro Galina
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 14, Iss 3, Pp 218-234 (2019)
The article brings a perspective of the role and importance of geographical indications (GIs) in developing and emerging countries. GIs became potential tools capable of enhancing local socioeconomic indices, through the protection and valorization o
Externí odkaz:
https://doaj.org/article/db27df7643464bc7bc0e6947b8f28ab0
Autor:
Marina Toledo de Arruda Lourenção, Maria Gabriela Montanari, Janaina de Moura Engracia Giraldi, André Lucirton Costa
Publikováno v:
REGE Revista de Gestão, Vol 26, Iss 3, Pp 274-292 (2019)
Purpose – The purpose of this paper is to identify the characteristics of Brazilian personality, associating them with the cordial man of the book Raízes do Brasil (Roots of Brazil). In addition, it aims to present an agenda for future management
Externí odkaz:
https://doaj.org/article/0699bd9c9d84428c823705d1aa23d9ba
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 13, Iss 2, Pp 14-29 (2018)
This paper presents a theoretical study in order to clarify the concept of country brand, differentiating it from country image and country of origin effect, and also detail its management, exploring its complexity and differences from the brand mana
Externí odkaz:
https://doaj.org/article/a5ae6e00cea846da8d38e30dc8c836be
Autor:
Luciana Brandão Ferreira, Marina Toledo de Arruda Lourenção, Janaina de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira
Publikováno v:
Tourism & Management Studies, Vol 14, Iss 3, Pp 52-63 (2018)
This article aims to verify in the literature related to the Summer Olympics the main economic and image implications for the destination hosting it. A qualitative exploratory research was carried out with the survey of scientific articles of the
Externí odkaz:
https://doaj.org/article/6a1644796f2d42608ce87b7bfc41083e
Autor:
Maria Gabriela Montanari, Jonny Mateus Rodrigues, Janaina de Moura Engracia Giraldi, Marcos Fava Neves
Publikováno v:
BBR: Brazilian Business Review, Vol 15, Iss 4, Pp 348-362 (2018)
This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin ef
Externí odkaz:
https://doaj.org/article/db9cd827de52414aa2ad0b2806d44e2b
Autor:
Giovanna Buischi Antunes Olivieri, Janaina de Moura Engracia Giraldi, Luciana Brandão Ferreira
Publikováno v:
Turismo: Visão e Ação, Vol 20, Iss 1, Pp 158-183 (2017)
O Brasil recebeu grandes eventos nos últimos anos, como Jornada Mundial da Juventude, Rio+20 e especialmente megaeventos esportivos, como a Copa do Mundo de Futebol, e mais recentemente os Jogos Olímpicos de 2016. Baseado nesse contexto e na import
Externí odkaz:
https://doaj.org/article/c7a5967da3db417da719131d265c9b30