Zobrazeno 1 - 10
of 52
pro vyhledávání: '"Jana Turčínková"'
Publikováno v:
Journal on Efficiency and Responsibility in Education and Science, Vol 17, Iss 1, Pp 12-22 (2024)
Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites don´t suffice to persuade. Among others,
Externí odkaz:
https://doaj.org/article/c4deceaa56cc464586d29d3c38e2fdbd
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides
Externí odkaz:
https://doaj.org/article/e761af4801464bf299b0b119122d2f67
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 1, Pp 189-197 (2020)
To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature. Concerning the outcome, most authors conclude on some positive re
Externí odkaz:
https://doaj.org/article/dd247d463d0e4c7da319bc804ec93d3f
Autor:
Christina Bauer, Jana Turčínková
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 3, Pp 585-596 (2020)
This paper focuses on the product elimination in German industrial companies, especially in the mechanical engineering sector. The Product Life Cycle (PLC) theory is based on the typical curve, which shows the different stages a product experiences o
Externí odkaz:
https://doaj.org/article/c9a153691bab4dceaf6342a3cd88ae80
Autor:
Pedro Oliveira, Jana Turčínková
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 67, Iss 2, Pp 545-563 (2019)
This paper investigates the relationship between human capital in micro and small enterprises and their respective behaviors in innovation and internationalization. Based on a case study of interpretative nature, from 2010 till 2012 we collected data
Externí odkaz:
https://doaj.org/article/1989027ed5404ad587c5aaae654c24b8
Publikováno v:
Percursos & Ideias. :86-99
Following the principles of sustainable marketing, any organization should meet the needs of its current consumers without compromising the ability of future generations to fulfill their own needs. This concern is valid not only for the environment b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7bb5ce9f6720432671ed73299d188a0
https://doi.org/10.56123/percursos.2022.n12.86
https://doi.org/10.56123/percursos.2022.n12.86
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 64, Iss 6, Pp 1919-1926 (2016)
The paper provides findings about how packaging of healthy foods is perceived by consumers. The primary data were collected by eye-tracking using the SMI RED 250. This investigation analyzed 12 healthy products and it was completed by 50 respondents.
Externí odkaz:
https://doaj.org/article/dfc94b586cd348fea2d681aa598cb62a
Autor:
Martin Souček, Jana Turčínková
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 63, Iss 2, Pp 639-646 (2015)
This paper is focused on factors influencing consumers when choosing an outlet when shopping for meat products. This issue is very relevant in the Czech Republic as there were a number of problems and affairs in the food industry in the past period.
Externí odkaz:
https://doaj.org/article/57b3cc2a7f884745bf70757c61a2e06c
Autor:
Pavel Turčínek, Jana Turčínková
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 63, Iss 3, Pp 1031-1042 (2015)
This paper focuses on problematic of use of association rules in exploring consumer behavior and presents selected results of applied data analyses on data collected via questionnaire survey on a sample of 1127 Czech respondents with structure close
Externí odkaz:
https://doaj.org/article/e833cc0190c84e95ac63502fcf9cf90f
Autor:
Jana Turčínková, Florian Steinbrenner
Publikováno v:
Central European Business Review. 10:99-123
Several researchers suggest that value-based pricing (VBP) is one of the most profitable pricing methods for companies competing in today's business environment. Interestingly, the implementation rates of VBP are, however, rather low. Numerous barrie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd80ab7acdd94e83b6e08c6cf97ba43b
https://doi.org/10.18267/j.cebr.267
https://doi.org/10.18267/j.cebr.267