Zobrazeno 1 - 10 of 27 pro vyhledávání: '"Jana Bowden"'
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Akademický článek
Exploring the process of customer engagement, self-brand connections and loyalty
Autor: Kay Naumann, Jana Bowden
Publikováno v: Problems and Perspectives in Management, Vol 13, Iss 1, Pp 56-66 (2015)
Externí odkaz: https://doaj.org/article/53c1b6d15de740429f5345acf40f8979
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3
Towards a typology of negative engagement behavior in social media
Autor: Matias Lievonen, Jana Bowden, Vilma Luoma-aho
Publikováno v: The Service Industries Journal. 43:238-259
Extant literature on consumer engagement has focused on positive manifestations of the construct, rather than on its negative dimension. Yet, many brand interactions are negative in nature. The purpose of this conceptual study is to develop a typolog
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17c1a5b70b165450193ececd5c1c31c4
https://doi.org/10.1080/02642069.2022.2121961
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7
Citizen engagement and the Covid-19 mask communication
Autor: María‐José Canel, Jana Bowden, Vilma Luoma-aho, Viktoria Vainiomäki, Erika Ek
Publikováno v: SOCIOLOGIA DELLA COMUNICAZIONE. :20-35
This paper looks at the changing communication environment of public sector organizations and examines how the traditional understanding of citizen engage-ment is becoming outdated. Building on literature on customer engagement from marketing and civ
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4d25af7d38d7d84f92cff3bbe3ed6ce3
https://doi.org/10.3280/sc2021-061003
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8
Negative customer engagement in emerging markets: cognitive dimension
Autor: Diem Khac Xuan Do, Jana Bowden, Kaleel Rahman, Linda J. Robinson
Publikováno v: Journal of Strategic Marketing. 31:370-402
Defined as a customer’s unfavourable thoughts, emotions and behaviours towards a brand/firm, negative customer engagement is viewed as a complex construct, particularly its cognitive dimension. Thi...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c67b35f5a2532b5344969a4a86bddb4f
https://doi.org/10.1080/0965254x.2021.1919180
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9
Analogues of engagement: Assessing tertiary student engagement in contemporary face-to-face and blended learning contexts
Autor: Jana Bowden
Publikováno v: Higher Education Research & Development. 41:997-1012
Supporting student engagement and success across different types of educational delivery is of growing importance within the higher education sector. The digitalisation of the sector has required i...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::54a567e860901d21c40b7f549a889bc9
https://doi.org/10.1080/07294360.2021.1901666
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10
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
Autor: Jana Bowden, Abas Mirzaei
Publikováno v: European Journal of Marketing. 55:1411-1439
Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of this content on consumer engagement. This paper aims to examine how consumer engagement with b
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b65b7530b1519d034f72cd49eedc3588
https://doi.org/10.1108/ejm-01-2018-0007
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