Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Jan Powell-Perry"'
Publikováno v:
Journal of Vacation Marketing. 9:164-173
Managing the dynamics of customer behaviour in the rapidly emerging multi-channel e-business environment is complex. Establishing an enduring and profitable dialogue with a customer requires that online relationship management applications can accomm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57491ca88cd03c5d5b890cd6d4123d3c
https://doi.org/10.1177/135676670300900205
https://doi.org/10.1177/135676670300900205
Autor:
David Gilbert, Jan Powell-Perry
Publikováno v:
Journal of Hospitality & Leisure Marketing. 10:5-24
This paper provides a content analysis study of the application of World Wide Web marketing by the hotel industry. There is a lack of historical perspective on industry related Web marketing applications and this paper attempts to resolve this with a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d0e87760fedc1235be0677f29569d5f1
https://doi.org/10.1300/j150v10n03_02
https://doi.org/10.1300/j150v10n03_02
Publikováno v:
Journal of Marketing Practice: Applied Marketing Science. 5:21-38
Offers a study of the current use of the Internet, as a marketing tool, by the hotel industry. Such a study is timely given that the growth rate of the World Wide Web (WWW or the “Web”) is estimated at about 50 per cent per month, with the number
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::869c91732bf02edbeee6b8eb7212ad3d
https://doi.org/10.1108/eum0000000004549
https://doi.org/10.1108/eum0000000004549
Publikováno v:
Progress in Tourism and Hospitality Research. 4:159-168
The paper examines two propositions in the context of the UK public house (pub) industry. It uses an established empirical model to explain the relationship between job satisfaction, organisational commitment and the intention to stay. The findings a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ded151828fa515eb970b6163d3c3a79
https://doi.org/10.1002/(sici)1099-1603(199806)4:2<159::aid-pth130>3.0.co
https://doi.org/10.1002/(sici)1099-1603(199806)4:2<159::aid-pth130>3.0.co
Publikováno v:
Information and Communication Technologies in Tourism 2005 ISBN: 3211241485
ENTER
ENTER
This paper fills the gap in literature regarding research of NTO's overseas office marketing efforts and adopting Singapore Tourism Board's (STB) Traditional Chinese (TC) website as a case study to examine Taiwanese consumers' satisfactions toward th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83271ea389fcf34438e91e76c7fad8dd
https://doi.org/10.1007/3-211-27283-6_21
https://doi.org/10.1007/3-211-27283-6_21
Autor:
Spyros Pantazis, Jan Powell-Perry
Publikováno v:
Information and Communication Technologies in Tourism 2004 ISBN: 9783211206690
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f73c55c3b8a39614ac28d7c773b8533
https://doi.org/10.1007/978-3-7091-0594-8_47
https://doi.org/10.1007/978-3-7091-0594-8_47
Publikováno v:
Information and Communication Technologies in Tourism 2003 ISBN: 9783211839102
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a47b8580794e6b8c35ffe4391b61e428
https://doi.org/10.1007/978-3-7091-6027-5_36
https://doi.org/10.1007/978-3-7091-6027-5_36
Autor:
Jan Powell-Perry, Panos Louvieris
Publikováno v:
Information and Communication Technologies in Tourism 2002 ISBN: 9783211837801
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c25cffd968b2bc6a5ccf88c9b8081c18
https://doi.org/10.1007/978-3-7091-6132-6_24
https://doi.org/10.1007/978-3-7091-6132-6_24