Zobrazeno 1 - 10
of 927
pro vyhledávání: '"Jan B. Heide"'
Publikováno v:
Journal of Marketing Research. 60:72-91
Many new products and processes originate from projects. In two studies, the authors consider how a project's organizational design, as captured by its particular task configuration, impacts its ability to promote product and process innovation. Stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c413109843361d34aad260fe630496f
https://doi.org/10.1177/00222437221105828
https://doi.org/10.1177/00222437221105828
Publikováno v:
Journal of Marketing. 86:32-49
The authors draw on the sociological theories of the “liability of newness” and the “liability of adolescence” to generate new insights into relationship evolution. First, they show how a new relationship in its “honeymoon” phase exhibits
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d021915d728ba8b7f1cc68c45e52a250
https://doi.org/10.1177/00222429211062247
https://doi.org/10.1177/00222429211062247
The authors draw on emerging research in organization theory to suggest how different firm-level identity orientations (individualistic, relational, or collectivistic) impact governance choice. They develop a conceptual framework that focuses on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::250bb9c0363b41fb1cad7a4efc566970
Publikováno v:
Journal of Marketing. 83:1-18
Increasingly, marketing activity is carried out within temporary organizations, whereby teams are assembled to complete a specific task within a predetermined time frame. Such organizations are uniquely suited to promoting various marketing outcomes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0fc12b0bb034ea160dd706fdc99f8ed8
https://doi.org/10.1177/0022242918813119
https://doi.org/10.1177/0022242918813119
Publikováno v:
Journal of Marketing
Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. Such organizations have considerable value-creation potential but also face challenges, as evidenced by their mixed perfo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f49ec15420419a564f0156f07c709600
https://hdl.handle.net/11250/2740431
https://hdl.handle.net/11250/2740431
Autor:
Elhelaly, Nehal (AUTHOR), Ray, Sourav (AUTHOR) s_ray@uoguelph.ca
Publikováno v:
Journal of Marketing. Sep2024, Vol. 88 Issue 5, p153-179. 27p.
Autor:
Jan B. Heide, Alberto Sa Vinhas
Publikováno v:
Marketing Science. 34:160-175
The focus of this paper is dual distribution channels in business-to-business markets. We take the perspective of the distributor, and examine how different forms of competition with a manufacturer-owned channel impact distributor opportunism. Next,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71b608c7c221d65b4126961cde8ea676
https://doi.org/10.1287/mksc.2014.0880
https://doi.org/10.1287/mksc.2014.0880
Publikováno v:
Strategic Management Journal. 35:1164-1185
We examine transaction governance in the context of concurrent sourcing, where a manufacturer relies on sourcing from external suppliers and in-house production simultaneously. Our focus is on (1) a buyer's use of particular safeguards or governance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e90164953f79cd6cc36fb72dfdaa2768
https://doi.org/10.1002/smj.2145
https://doi.org/10.1002/smj.2145
Publikováno v:
Journal of Marketing. 77:1-12
The capability level of a product that a firm provides to a customer is an important marketing decision. In the extant literature, the normative heuristic for this decision is one of matching—of providing product capability levels that meet custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf717d36ce63f7a8faca19f144059ee8
https://doi.org/10.1509/jm.10.0182
https://doi.org/10.1509/jm.10.0182
Publikováno v:
Management Science. 58:996-1011
Past research has shown how outcomes in interorganizational relationships are influenced by the characteristics of the individual relationship in question. Focusing on relationships between suppliers and their organizational buyers, we augment this p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a75f5e5d7087b907ddfb3235e9ca0c0
https://doi.org/10.1287/mnsc.1110.1462
https://doi.org/10.1287/mnsc.1110.1462