Zobrazeno 1 - 10
of 87
pro vyhledávání: '"Janée N. Burkhalter"'
Publikováno v:
Go Green for Environmental Sustainability
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::597aea2c45caf163e990e4baeffcbc89
https://doi.org/10.1201/9781003055020-05
https://doi.org/10.1201/9781003055020-05
Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic
Publikováno v:
Journal of Brand Management. 24:140-160
Despite the ubiquity of music in consumers’ lives and its potential to sell nonmusical products, qualitative research examining brand placements in music is rather limited. Especially absent is research on consumers’ perceptions of brand placemen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa902396f163bc152373c17826c977e5
https://doi.org/10.1057/s41262-017-0029-5
https://doi.org/10.1057/s41262-017-0029-5
Publikováno v:
Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f7d8ff267db5b44a90929dafc4ba9f7
https://doi.org/10.25101/19.15
https://doi.org/10.25101/19.15
Publikováno v:
International Journal of Business Intelligence Research. 7:32-49
Neurophysiological methods and recording techniques are increasingly being embraced to enhance business intelligence about consumers' behavior. Researchers have found evidence linking individual characteristics with variations in mental processing an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80ed7ce7bf7c63053be5a062aa906468
https://doi.org/10.4018/ijbir.2016070103
https://doi.org/10.4018/ijbir.2016070103
Publikováno v:
Journal of Promotion Management. 21:126-141
First introduced as a way to promote an artist's music, the music video now serves as a communication tool that influences viewers’ consumption patterns across a variety of product categories. Through the use of a quasi-experiment, the effects of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f92b5869d09ce06315b3dc3fc94b89a
https://doi.org/10.1080/10496491.2014.971212
https://doi.org/10.1080/10496491.2014.971212
Publikováno v:
Journal of Advertising. 44:47-57
This study examines the impact of hip-hop culture identity and the role of product congruency in brand placement in music. By using original songs to conduct a 2 (prominence) × 2 (hip-hop culture identity) × 2 (congruence) experiment, the authors e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd02f5f3760aad8167aefcab865c0927
https://doi.org/10.1080/00913367.2014.935897
https://doi.org/10.1080/00913367.2014.935897
Publikováno v:
Business Horizons. 57:319-328
Regulatory bodies in the United States and the United Kingdom recently issued revised guidelines concerning the use of endorsements and testimonials in marketing efforts. Of specific interest within these guidelines is the disclosure of a material co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b106faa249e1b7ba15da156cda36b666
https://doi.org/10.1016/j.bushor.2014.02.001
https://doi.org/10.1016/j.bushor.2014.02.001
Autor:
Natalie T. Wood, Janée N. Burkhalter
Publikováno v:
Journal of Marketing Communications. 20:129-146
Despite the popularity of social media in general and Twitter specifically, little empirical research exists to assist marketers in how to successfully connect with consumers in these environments. The purpose of this study was to identify the ways i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::191f2a9b632976e595259fd85a5959af
https://doi.org/10.1080/13527266.2013.797784
https://doi.org/10.1080/13527266.2013.797784
Autor:
Janée N. Burkhalter, Natalie T. Wood
The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business's strategy. Maximizing Commerce and Marketi